The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
While researchers are working to develop sign language recognition technologies, there are no commercially available sign language recognition technologies (yet). As performing arts seeks to become a more inclusive and diverse space, one area that we can work to be more inclusive is with our language, by making our spaces accessible to those who speak many languages, even non-spoken ones.
This case study examines Deaf West Theater. Through weaving “American Sign Language (ASL) with spoken English to create a seamless ballet of movement and voice.”, Deaf West teaches through practice that (1) Language and linguistic identity can indeed advance and strengthen storytelling and (2) Audiences want to see linguistically diverse and accessible stories.
As issues surrounding AI and NFTs continue to come to light, conversations about ethical uses of technology become more complex. This month, we are taking a look at stories that address the issues of data privacy in AI technology, the ongoing legal battlefield of NFTs, and digital strategies in theatre.
Many industries have begun utilizing 3D printing to make work easier and more efficient. This technology is even making its way into the arts. Broadway theatres, university theatre departments, and theatres everywhere are implementing 3D printing technologies to construct props, and even to build entire sets. 3D printing brings new elements of realism and creativity into theatre. It is the future of stage and set design by enabling mass customization of specific designs and independent of outside factors, such as time constraints and availability. In recent years, the market for 3D printers in theatre has shifted from DIY projects to machines for professionals.
Theatre production collaboration has long been an analog, face-to-face process. When the COVID-19 pandemic hit in 2020, many theaters moved to innovative, online production models. Without the ability to meet in person, the meta processes of production had to shift online too, and theaters were forced to contend with a new landscape of production possibilities. Now that theaters have proven that they can produce in digital formats, what would happen if they approached opportunities for digital collaboration with intention and care?
Theatre is known for being a highly collaborative art form. At least pre-pandemic, it was also an art form customarily shaped by in-person ideation and collaboration. Now that theatremakers across the globe have spent 19 months rethinking their relationship to in-person production and experimenting with virtual alternatives, the question emerges - how is collaboration in theatre production process evolving from its ancient and analog roots?
According to the National Institute on Deafness and Other Communication Disorders, one in eight people in the United States ages 12+ have hearing loss in both ears. Given the prevalence of hearing loss in the United States, it is in performing arts’ organizations best interest to include solutions to make their work as accessible as possible. Disability advocates have spoken out about the need for better accessibility in the arts. No matter the medium captionins is provided, whether looking off stage, at a handheld device, or directly through the lenes of AR-supported glasses, all techonolgies are ensure that the theatre is a welcoming place for all.
As noted in How Video Games Can Serve as an Engagement Experience, video games, particularly RPGs, are widely popular and engaging with exceptional character and plot structure. The Elder Scrolls V: Skyrim and The Witcher 3: Wild Hunt exemplify Aristotle’s model of dramatic tragedy in a modern form. These case studies prove that video games are fun, tragedy is fun, and by marrying the two, arts organizations can experiment with exciting new forms of audience engagement!
