CRM Systems
INTEGRATING SOCIAL MEDIA DATA INTO CRM SYSTEMS: USING YOUR CRM TO ITS FULL POTENTIAL
Megan Ma | Published January 2020
This white paper explores the importance of integrating social media data into an organization’s CRM to improve Customer Knowledge Management (CKM). By increasing the information collected, CRMs can be more effective, leading to greater efficiency and productivity. Learn how arts organizations can gather more data to better understand their customers by integrating social media into a CRM system.
THE FUTURE OF CRMS: FIVE UP AND COMING FEATURES THAT COULD BENEFIT YOUR ARTS ORGANIZATION
Justin Gilmore | Published March 2017
This white paper takes a look at up and coming CRM features, including chat bots, predictive models, artificial intelligence, machine learning, online engagement tracking and website integration.
2015 National Ticketing Software satisfaction Survey
Brett Ashley Crawford, Kristen Sorek West, Danielle Gewurz, Stewart Urist,
Christine Sajewski
This national survey uncovers the gains of CRM systems in the ticketing and customer data profile ecosystem in arts organizations across the United States. Amongst notable findings was the need for increased ease of use and reporting in the systems and smoother mobile pathways. Additionally, 89% were using a single system for their ticketing and donor information, showing that the data used from admissions for visual and performing arts is increasingly streamlined and efficient.