The grant narrative has become one of the most high-stakes tools of communication in the nonprofit fundraising space, driving more than $150 billion in global expenditures. As grant writers adapt their appeals in response to changing funder values, this narrative network gives shape to the nonprofit ecosystem in which many arts organizations operate.
Exposure to nature can positively influence one’s mental well-being. As VR technology seeks to recreate elements of life, its developers and prospective adopters must keep asking one very important question: how deeply can VR impact us? And, what might the implications be for museums?
It is always fun to take a moment as we close out a year to compare our favorite content to the popularity contest of the web. AI, Sustainability, and Preservation with technology led the charge. Keep reading for the most popular articles and podcasts.
As AI continues to integrate into our everyday lives, how does it impact our creativity? Many researchers and scholars agree that the technology may promote significant opportunities in this space. By introducing novel ideas and opportunities to users, it may be most effective as a tool to augment, rather than replace, human creativity.
Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.
More than 400 years after Shakespeare’s death, his works remain essential to theatre as we know it. Now, emerging technology is changing the way we interact it. From extended reality to artificial intelligence, audiences can now immerse themselves in performances and extract meaning from texts in ways never seen before.
Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.
Major breakthroughs in the markets for art, books, and fashion arrive perfectly timed for the holiday season. Tech innovations demonstrate their ability to reshape markets and incentivize commerce across digital economies. From fine art to rare fashion finds, tech is redefining how we navigate digital art and cultural commerce. Read on to learn how you might make your next purchase with the help of artificial intelligence or the blockchain.
Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.
Even though VR, AR, and the metaverse are already a growing part of the consumer
marketplace, it is still important to define these relatively new technologies since they are not yet
mainstream. VR technology enables users to immerse themselves in and “interact with a
computer-generated environment, a simulation of the real world or an imaginary world” (Akbari
et al, 2022). In contrast, AR technology incorporates digital elements or objects into the real-
world environment in real-time (Akbari et al, 2022). The VR market is expected to generate a
global revenue of $20.8 billion, and the AR market is projected to grow to $31.3 billion by 2027
(Statista, 2022a). The market projections indicate the potential growth and opportunities in these
immersive technologies.
Studies focused on the “artistic” aspects of generative AI reveal negative bias, and a preference for human creations. None of these studies, however, account for the multimodality of comic books: text and image. Is a human-written story a mitigating factor for readers? Is it feasible for writers to become “AI comic book artists" or will consumers drive AI imagery out of the market altogether? Given the multitude of information making it difficult to discern how comic book consumers perceive AI imagery, the following provides first-person research by generating an AI comic and conducting a survey on unsuspecting comic book customers.
This project delves into the potential expansion in LED volumes, assessing both benefits and challenges. Our findings emphasize the impact of virtual production on labor markets, economic advantages of increased investment in LED screens, and the necessity of integrating virtual production across Sony's various entertainment divisions. Additionally, we highlight the significance of driving technological innovation to solidify Sony's leadership in this evolving landscape. The information revealed in this research, through a conducted survey, will further explore the current state of the virtual production industry and the creative evolution underlying its widespread adoption. For a deeper understanding of virtual production, please see Part I of this research.
XR is an exciting venture for museums for a variety of reasons ranging from stretching the limits of exhibition possibilities to expanding access and elevating the transfer of knowledge to an interactive, long-lasting experience. But how can museums thoughtfully incorporate XR into their programming, aligned with the sector’s increasing awareness and incorporation of equity goals?
As 2023 comes to a close, Artificial Intelligence remains front of mind as tech giants continue to develop more powerful language models. The rapid development comes with growing concern for privacy and energy consumption. Meanwhile, arts organizations use technology to stay on top of trends - bringing popular culture into museums or adjusting to changing voice in social media. And, as the year comes to a close, the Arts Management and Technology Laboratory is taking a break for the next couple of weeks. Check back January 1 for new content, follow us on socials, or rewind to some of your favorite 2023 articles and podcasts.
On Monday, the headlines were ablaze with President Biden’s executive order addressing safe, secure, and trustworthy Artificial Intelligence. At 111 pages, the order offers a breadth of policy frameworks and standards creation that affect government operations and industry reporting. However, several areas of note have a direct potential impact on the work of artists and arts organizations: Watermarks of content authenticity, Copyright, and Labor.
Technology has played a critical role in the film industry since its inception. Advances in the film industry are always closely related to technological advances in society, integrating them quickly into the filmmaking process. Almost every aspect of filmmaking, from pre-production to post-production, from digital cameras, editing software, sound and music, distribution, exhibition, and of course, special effects, has undergone major changes and has evolved over the last 190 years.
Contemporary, traditional film production involves building physical sets, scouting locations, and coordinating large crews and equipment, all of which can be time-consuming and expensive. To overcome some of these "problems" or “needs” was born what we know today as Virtual Production. Virtual production has and will be further enhanced by the opportunities afforded by artificial intelligence.
The successful future of the arts and arts organizations will include artificial intelligence (AI). Artificial intelligence operates in many spheres, from generative AI, including OpenAI’s ChatGPT, DALLe or VALLe, or OtterAI’s transcription tools to robots cleaning offices to machine learning algorithms. While the opportunities seem both endless and perhaps intimidating, strategic application of these tools can make a significant difference.
Every year we review our analytics to highlight what you, our readers, have found the most compelling. In 12 short months, we have witnessed waves of new technology erupt onto the marketplace, like OpenAI’s Dall-e, and others tumble into chaos, most notably cryptocurrency. The top 10 show how YOU have followed the change.
The year is 1870, 7 years before the invention of the phonograph by Thomas Edison. As a musical artist, if you wanted to distribute your content to an audience, you did so through sheet music, either painstakingly copied by hand, or if you were lucky, replicated on some kind of a printing press. Music distribution has come a long way since then. Artists can upload music to platforms like TikTok or YouTube with the click of a button. But how has this changed the industry?
The most prolific way that people engaged with music in 2020 was streaming platforms, of which, Spotify continues to be the most popular. Even though it’s easier than ever for artists to upload content to a large audience, the question remains, are personalization algorithms and streaming services through Spotify harming or helping musical artists?
Our world is becoming increasingly digital - in the past year, the metaverse and NFTs have become household buzzwords, causing a massive “gold rush” into developing cutting-edge innovation surrounding immersive experiences. This article primarily focuses on the use of AR in the fashion industry and how more established, traditional brands are embracing this immersive technology in comparison to those born in the Web3 era.
During the COVID-19 pandemic, many who had the option began to work from home or work remotely as a safety precaution. Apollo Technical conducted a survey which suggests that in May 2020, over 26% of employed individuals worked from home. Over the course of the pandemic, that number increased to about 70%. Technology is capable of incredible things, making this remote work possible without the presence of an office or communal workplace. For musicians however, this is a different story.
The application of Virtual and Augmented reality in music has been around for a while. From collaborative creation and interactive music videos to its incorporation in art museums, it seems as if the arts industry is competing with itself to enhance the audience experience. As concerts are a highly user-oriented experience, these technologies have started gaining more traction in the live music space. The demand for interactive and immersive experiences has called for innovative models to be incorporated within music. Thus, the application of such models is added to the concert experience with the implementation of VR and AR technologies to help maximize its interactivity.
Those who have a vested interest in the arts are often curious: how is art impacting its audiences? The Americans for the Arts Arts + Social Impact Explorer presents ten categories for how art can impact the people in its communities, and it is the ultimate challenge of arts organizations to build innovative programs that improve their reach in all ten. To measure impact against this challenge, organizations may analyze ticket sales, subscriptions, donations, and audience surveys. Between income spreadsheet lines, however, there are more questions about how to improve engagement, and – central to this piece – when and how to incorporate new technologies into classic offerings to boost innovation.
