Marketing & Social Media
live streaming performing arts using social media: why, how & best practices
Emily King | Published September 2019
Advancements in technology, increased usage of social media, and evolving trends in consumption of art challenge arts organizations to rethink how they present their content, and for many, live streaming has been a valuable and successful practice. Using social media research and case studies, this study provides arts organizations with a rationale and a pathway for either beginning a live streaming practice on social media or evaluating and updating current uses.
GETTING YOUR ARTS ORGANIZATION STARTED WITH LOCATION BASED SOCIAL MARKETING
Peixiao Liu | Published June 2017
This report gives background about LSN technology, its use in arts organizations, why and how arts organizations can take advantage of its benefits, and provides recent case studies of its successful use in organizations around the world.
AN ARTS ORGANIZATION’S GUIDE TO INTEGRATING DIGITAL ANALYTICS INTO SOCIAL MARKETING
Wei Wei | Published April 2017
This step-by-step guide for arts managers gives specific ways to leverage analytics such as Google Analytics and Facebook Insights to make decisions with digital data points.
INSIGHTS INTO GOOGLE ADWORDS FOR ARTS MANAGERS
Seggen Mikael | Published February 2017
Find step-by-step instructions to setting up your first Google AdWords campaign and recommendations to help you derive the most value from the tool.
SOCIAL MEDIA MANAGEMENT SOFTWARE: AN OVERVIEW FOR SMALL ARTS ORGANIZATIONS
Caroline Brent | Published May 2014
How to create a social media management framework and management software that can aid implementation of a social media plan. Includes product comparisons of HootSuite, Sprout Social, and Buffer.
MOBILE TECHNOLOGY AND YOU: A GUIDE FOR ARTS ORGANIZATIONS
Michelle Cheng | Published April 2013
Opportunities and challenges of apps and other mobile website technology.
SOCIAL MEDIA, VIDEO FOOTAGE & THE LAW: WHAT PERFORMING ARTS MANAGERS NEED TO KNOW
Technology in the Arts | Published November 2010
Arts marketers work with rapidly changing technologies on a daily basis. Therefore, they must know how current laws and emerging legal trends will affect their online marketing plans and be prepared to advocate within their organizations for obtaining distribution rights. This paper provides a summary overview of issues concerning copyright as it applies to online video, as well as a list of do’s and don’ts.