Geographic Information Systems (GIS) applications can connect museums with their communities in ways that make project management and decision-making informed and strategic. There are numerous ways that GIS maps can be used—they can provide a picture of who is visiting the museum and how they are interacting with the space once they are there. Additionally, they can aid visitors with their experience of museum collections.
Young, Diverse, and Loyal: Engaging a New Audience
Many institutions are rethinking their approach to diversity in the light of renewed protests in support of the Black Lives Matter movement. Theatre companies throughout the nation are a part of this wave, rethinking everything from season planning to staff structure. Yet one of the largest issues at hand is the lack of diversity in audiences. Theatre audiences are dwindling, and those audience members that remain tend to fall into a very narrow set of demographics: usually older, white, and affluent. Theatre companies will have to reach out to new groups If they want to continue working and thriving well into the future.
#TBT: Audience Engagement
Research Update #2: Best Practices of Facebook
Per Moz.com Facebook had reached unprecedented levels of popularity, with “1.19 billion monthly active users”, and over 750 million monthly mobile users. These figures underscore why Facebook is such an important communication channel for arts organizations. However, different organizations will have different objectives when managing their Facebook pages. I covered some general best practices in my first research update, but channel specific best practices also exist. To demonstrate how tactics might differ between organizations, I will us three museums: The Met, the Warhol, and Tate to provide specific examples.
Data That Matters: Three More Metrics to Grow Audiences and Revenue
This article is cross-posted on the blog Analysis from TRG Arts.
Read the first post in this two-post series here.
Last month, I wrote about the overwhelming amount of data produced by the sophisticated database systems now common in the arts industry. My commentary on the “analysis paralysis” that can result caught the attention of many of our readers. We’re glad, because 20 years of consulting work has taught us this: data-driven hard work works.