Artificial Intelligence, Social Media, Surveys
Samantha Sonnet
What Are Museum Professionals Saying About ...

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

What Are Museum Professionals Saying About Generative AI for Marketing?
entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban

Collaborative Workspaces

Theatre Collaboration Technology: A Blue Ocean to Explore

Theatre Collaboration Technology: A Blue Ocean to Explore

Theatre production collaboration has long been an analog, face-to-face process. When the COVID-19 pandemic hit in 2020, many theaters moved to innovative, online production models. Without the ability to meet in person, the meta processes of production had to shift online too, and theaters were forced to contend with a new landscape of production possibilities. Now that theaters have proven that they can produce in digital formats, what would happen if they approached opportunities for digital collaboration with intention and care?

Examining Digital Collaboration in Theatre Production Processes

Examining Digital Collaboration in Theatre Production Processes

Theatre is known for being a highly collaborative art form. At least pre-pandemic, it was also an art form customarily shaped by in-person ideation and collaboration. Now that theatremakers across the globe have spent 19 months rethinking their relationship to in-person production and experimenting with virtual alternatives, the question emerges - how is collaboration in theatre production process evolving from its ancient and analog roots?

White Paper Wednesday: Tech and Collaboration

White Paper Wednesday: Tech and Collaboration

What happens in the arts when there are barriers to collaborating across a physical shared space? How can arts organizations benefit from emerging technological trends and harness the capabilities of online collaborative technologies for the unique purpose and needs of collaborative artistic projects

How Technology Can Support Artistic Collaborations

How Technology Can Support Artistic Collaborations

As technology continues to shrink the world we live in by bridging communities across the globe, collaborations between artists separated by space are becoming more common. In this white paper, AMT Lab contributor Nora Fleury looks at the ways new technologies are influencing this increased collaboration. With a specific focus on team communication applications and cloud-based document sharing systems, this is a useful resource for managers struggling to foster communication between artists separated by geography. Click here for the full report. 

#TBT: A Toolkit For Workflow Management

#TBT: A Toolkit For Workflow Management

In most cases, an organization’s efficacy is only as strong as its internal cohesiveness.  But how do we create this environment?  There are many technological tools available that are designed to ease organizational communication and workflow management, and through the years AMT Lab has written product reviews and articles featuring several of them.  This week’s TBT is a toolkit for managers thinking about implementing new communication or workflow processes, or even reviewing their existing processes to see whether they have the best tools for their projects.

Research Update 2: How Technology Can Support Artistic Collaborations

Research Update 2: How Technology Can Support Artistic Collaborations

Introducing new technology into a tried and true process is an experiment— as such it comes with risk.  However, if we leave our comfort zone, think critically about the strengths and weaknesses of our processes as they currently exist, and entertain how technology could allow for deeper and more efficient collaboration, we may find new opportunities for innovation in this vital area. The Oregon Shakespeare Festival (OSF) did exactly that to remarkable success.