audience engagement

To Stream or Not To Stream: Is that the right question anymore?

To Stream or Not To Stream: Is that the right question anymore?

The current status of digital programming and investment varies widely across the arts and cultural sector. Some organizations have abandoned the streaming technology they experimented with, while others continue to incorporate digital programs and performances into their offerings.  The following research reveals U.S. streaming trends and audience behaviors.

Linguistic Diversity in Opera via Technology: A Case Study of Opera Australia

Linguistic Diversity in Opera via Technology: A Case Study of Opera Australia

Opera Australia attempts to make opera “for all” while maintaining the linguistic diversity of presenting opera in their original languages. To enhance the connection of audiences to the work, Opera Australia uses digitization and other technologies to create a holistic storytelling mechanism. This case demonstrates that (1) language and linguistic identity can advance and strengthen artistic storytelling and (2) audiences want to see linguistically diverse and accessible stories. 

Public Art in Smart Cities: Community Connections

Public Art in Smart Cities: Community Connections

In the context of a smart city, the goal is not simply to install digital interfaces in traditional infrastructure or streamline city operations, but rather to use technology and data in a purposeful manner to facilitate informed decision-making and enhance the overall quality of life. Public art has the potential to connect people to their city and to each other; as well as connect them to the experience of the art itself.

Digital Stewardship is the Future for Contemporary Art Museums

Digital Stewardship is the Future for Contemporary Art Museums

While contemporary art museums often focus on re-creating the physical experience of the museum online, there is a wealth of unexplored opportunities for creative digital engagement with art that is largely unexamined.

2022 UX Design in Museums: How Are “Innovative” Exhibits Driving Attendance?

2022 UX Design in Museums: How Are  “Innovative” Exhibits Driving Attendance?

User Experience Designers in today’s world must discover new ways to evolve their work alongside the external challenges that they encounter. Since the Covid pandemic began, many museums have adapted their exhibits to be accessible online, allowing for continued traffic and artist exposure— from the living room couch rather than in person. How have levels of digital readiness compared to user experiences?

POAPs: Audience Engagement and Memorabilia in the Web3 Era

POAPs: Audience Engagement and Memorabilia in the Web3 Era

The average theater-goer walks into a performance with their ticket stub freshly procured from the box office. An usher hands them a playbill as they find their seat. Both items are unique to the time and place of the event, and available only to those physically in attendance at the performance. These forms of memorabilia offer audiences collectible, tangible tokens to commemorate an arts experience. However, today it is common practice to take a picture of the stage from one’s seat with playbill in hand to post on social media and store in the cloud, transforming a physical token of memorabilia into a digital one.

Integrating NFC Technology in Arts Institutions

Integrating NFC Technology in Arts Institutions

Underneath the Disney magic at its resorts is Near-field communication (NFC) technology, which has been transforming live event experiences for years. Disney Parks is at the forefront of the change, having utilized the all-in-one-device MagicBand since 2013, which renders the park into dynamic computer, streaming real-time data about where guests are and what they are buying. This “invisible” wearable technology has created a seamless guest experience where people are happier by stripping their options away. How can this technology be leveraged and integrated into arts institutions and yield the same immersive, seamless experience? This article explores NFC technology and how arts organizations can utilize it to enhance their overall service and audience engagement.