Data, Digital Futures
Staff Researcher
Digital Colonialism in the Global Sphere

Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.

Digital Colonialism in the Global Sphere
entertainment, Film
Staff Researcher
Part I: Playing the Game: The Convergence of ...

Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success. 

Part I: Playing the Game: The Convergence of Video
Artificial Intelligence, Conferences, museums
Brett Crawford
Future of Museums Summit 2024 Key Takeaways

Sustainability and AI were at the forefront this year at the American Alliance of Museums (AAM) Future of Museums Summit. What role will museums play in creating climate-friendly communities? And how can AI be used to maximize efficiency, increase accessibility, and deepen engagement? Read key conference takeaways from Xueer Ho and Dr. Brett Ashley Crawford.

Future of Museums Summit 2024 Key Takeaways
Analytics, Data, Management
Ian Hawthorne
Data Cultures Part II: Breaking Free from the ...

An overemphasis on data-driven work within the nonprofit sector has been shown to result in cycles of disempowerment, driven by third-party data demands of funding bodies.. This compounds due to the many market orientations nonprofits need to adopt, particularly prevalent among the arts. A key to navigating these markets and funder requirements lies in identifying a specific data culture best fit for your organization and investing in resources and training in order to achieve that framework sustainably.

Data Cultures Part II: Breaking Free from the Cycle of Disempowerment
Accessibility, Artificial Intelligence, museums
Staff Researcher
Envisioning the Future of Museum Accessibility ...

With AI’s ability to automatically produce content and process complicated datasets with high accuracy, museums worldwide are exploring ways in which this innovative technology can help them better achieve their missions and advance accessibility efforts. Through case studies, learn about three applications of this technology: content digitalization, language accessibility, and visual description.

Envisioning the Future of Museum Accessibility Through Artificial Intelligence

Audience Engagement

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Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social

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Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social

This research was conducted by a Master of Entertainment Industry Management team. The purpose of this study is to examine how Gen Z, born between 1998 and 2010, appraises social media and interprets authenticity in branded content. Recognizing the significance of Gen Z’s influence, Ayzenberg Group, an advertising agency based in Southern California with a number of high-profile gaming clients, is interested in the role of authenticity as it relates to Gen Z's social media behavior and preference. 

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What are the Impacts of Digital-Based Immersive and Interactive Art on Audiences?

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What are the Impacts of Digital-Based Immersive and Interactive Art on Audiences?

Over the past decade, digital-based immersive and interactive art experiences have emerged as a popular trend in the art world. In the digital age, rapid technological advancements and continuous updates in digital equipment have revolutionized the art experience. This shift towards non-traditional, digital immersive, and interactive art forms has undoubtedly narrowed the gap between the audience and the art itself, offering a more intimate experience.

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Horizon 2028 Part 1: The Future of Global Content Licensing

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Horizon 2028 Part 1: The Future of Global Content Licensing

This report considers content and distribution strategies that allow Paramount Global Content Distribution (PGCD) to maximize subscriber growth and external licensing revenue. Given the symbiotic nature of licensing deals among studios, the research team focused on how PGCD can remain competitive in the streaming landscape with a balanced mixture of internally and externally licensed properties.

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Strategies in the Streaming Industry: Bally Sports as Case Study

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Strategies in the Streaming Industry: Bally Sports as Case Study

This case study for Bally Sports shows that sports fans’ top priority for streaming is accessible, reliable, and interesting content. As a result of these findings, the recommendations to maintain longevity in the streaming industry focus on the importance of brand awareness, user experience, representative content, and potential partnership integrations.

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To Stream or Not To Stream: Is that the right question anymore?

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To Stream or Not To Stream: Is that the right question anymore?

The current status of digital programming and investment varies widely across the arts and cultural sector. Some organizations have abandoned the streaming technology they experimented with, while others continue to incorporate digital programs and performances into their offerings.  The following research reveals U.S. streaming trends and audience behaviors.

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Digital Inequity's Impact On Arts Participation Pt. II

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Digital Inequity's Impact On Arts Participation Pt. II

This is the second installment of research relating to digital equity and arts communities. The research discusses the potential role of media and digital arts in the fight toward digital equity, compares barriers to digital participation with arts participation, and explores the role of libraries as critical players in combatting digital inequity.

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Building a new Museum Ritual: Museum Digital Experiences

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Building a new Museum Ritual: Museum Digital Experiences

This article examines 8 suggestions for museums to implement well-rounded digital projects for their audiences that are specific to the online context. These suggestions are drawn on the Rachel Broughton’s article Bridging the Gap Between Digital Native Modes of Learning and the Traditional Museum Ritual—find it here.

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Museum Audience Engagement with GIS

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Museum Audience Engagement with GIS

Geographic Information Systems (GIS) applications can connect museums with their communities in ways that make project management and decision-making informed and strategic. There are numerous ways that GIS maps can be used—they can provide a picture of who is visiting the museum and how they are interacting with the space once they are there. Additionally, they can aid visitors with their experience of museum collections.