The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Dance relies on the audience’s sense of sight to experience a performance. However, dancing itself is a very tactile experience. A dancer’s precise movements depend on a heightened internal awareness of the body – how joints are stacked and what muscles are activated. They must also maintain an awareness of external forces – how one limb moves in relation to the other, how their skin feels sliding against the floor, and where they sense other dancers moving with them in space.
The experience of the audience is vastly different from that of the dancer. Is there a way to bridge this divide and communicate a multi-sensory experience to the audience, and allow those who cannot see to feel? Tapping into this sense of touch might help audiences experience dance in a new way.
The application of Virtual and Augmented reality in music has been around for a while. From collaborative creation and interactive music videos to its incorporation in art museums, it seems as if the arts industry is competing with itself to enhance the audience experience. As concerts are a highly user-oriented experience, these technologies have started gaining more traction in the live music space. The demand for interactive and immersive experiences has called for innovative models to be incorporated within music. Thus, the application of such models is added to the concert experience with the implementation of VR and AR technologies to help maximize its interactivity.
MR, or Mixed Reality, is appearing across the arts world, but its actual meaning is not well understood. A strong beginning includes a foundational understanding of the concepts of reality and virtuality. The future application of MR technology is unlimited, increasing the possibility of creating experiences that reflect what is seen in sci-fi films. While many practitioners believe that MR is the future, the technology lacks popularity in the consumer market. However, with the continuous development of MR technology, more cost-effective solutions will be found, and the future of a truly immersive experience will come.
Deepfakes, one of the hottest topics to burst onto the technology scene in the last five years, have received a lot of negative publicity because of the risks they can present in the hands of bad actors. However, when used in good faith, they have many positive and exciting uses within the arts and culture sector. This report will briefly explain what deepfakes are and how they work, as well as some of their weaknesses and negative implications. Additionally, three case studies will examine the positive ways in which deepfakes can be used in artistic and cultural institutions.
As the world seemed to erupt with NFTs in spring 2021, AMT Lab thought it would be an appropriate time to curate a collection of essays on the emerging, some might say exploding, world of NFTs with a focus on the arts and technology’s disruptions. The following article provides context to the arts marketplace, ownership, and the disruptions caused by blockchain technology, especially NFTs, and concludes with a short commentary on the forthcoming collection and an existential thought to send you along your way down the rabbit hole of NFTs and blockchain.
While NFTs took the arts market by storm in the beginning of 2021, with the environmental impact of blockchain technology coming to light, more artists and groups have not only been criticized but have also begun calling out the technology and not participating. Others are calling on more long-term changes, such as renewable resourcing for crypto-mining. How will NFTs fit in long-term in the art world, considering their impact on artists and the environment?
In recent months, NFTs have had a large presence on news feeds, especially in artists’ circles. NFTs, or non-fungible tokens, are “digital assets that [represent] real-world objects like art, music, in-game items and videos.” Because of this, they are challenging the traditional ways that people view, buy, and sell artwork. This research will look at how NFTs came to be and what artists and arts administrators should consider when utilizing this technology.
