The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
“Social-good communities” in the NFT sphere are created with the intention of creating or uplifting a pre-existing community. Where business communities may arise through the context of the particular NFT collection, social-good communities strive to support a pre-existing (often) marginalized community or global crisis. This article covers the current state of community building and barriers to access through NFT marketplaces, ultimately suggesting the relatively unknown future of the ability of marginalized communities to find space and place in this ever-evolving network.
NFTs, or non-fungible tokens, have gained massive popularity in recent years, touching industries from fashion to video games. NFTs occupy a unique space under copyright law, but are subject to the basic rules other art forms are. The law protecting digital assets, the Digital Millennium Copyright Act (DMCA), was passed in 1998 before NFTs were prevalent. The DMCA allows any artist to request a work be taken down if it is something they have ownership over and did not authorize its publication. This extends to artists with any ownership stake, whether they are a singer-songwriter with sole ownership over a song, or a whole team of writers and producers. While NFTs have the potential to benefit musicians, the music industry has fallen victim to the copyright issues NFTs present. Music industry professionals should understand the vulnerability of their work and consider monitoring NFT marketplaces to get ahead of being victims of copyright infringement.
Streaming technology in the last decade has rebuilt the structure of film revenue models. Motion pictures now earn revenue through a network of internet-based over-the-top (OTT) content distributors, reaching worldwide audiences by partnering with multiple streaming platforms. More recently, the Covid-era decline in theatrical film distribution has led to a purely OTT distribution model, and a complete reliance on internet-based revenue. In the future, advancements in blockchain technology are expected to disrupt and further redesign the film distribution waterfall. Ambitious filmmakers should have a clear understanding of how revenue distribution waterfalls work before they tackle a blockchain-based film production.
In early 2021, the $69M sale of Everydays – The First 100 days, by Beeple, sprung NFTs from a niche but growing section of the digital art world into the mainstream public consciousness. Google searches for NFTs skyrocketed. Saturday Night Live spoofed the rapid sector growth with a parody of Emenim’s “Without Me” entitled “What the Hell’s an NFT.” A 10 second clip of the sketch was subsequently turned into an NFT which sold for $365,000. As pop culture awoke to and embraced this facet of the digital art world, so too has the urgency for artists, museums, and collectors to understand the rapidly evolving legal considerations within the NFT space.
As the world seemed to erupt with NFTs in spring 2021, AMT Lab thought it would be an appropriate time to curate a collection of essays on the emerging, some might say exploding, world of NFTs with a focus on the arts and technology’s disruptions. The following article provides context to the arts marketplace, ownership, and the disruptions caused by blockchain technology, especially NFTs, and concludes with a short commentary on the forthcoming collection and an existential thought to send you along your way down the rabbit hole of NFTs and blockchain.
Our recent articles have examined NFTs’ recent rise and issues surrounding their environmental impact. This article looks more in depth at crypto art’s origins and the place it will hold in the future. Crypto art will continue to advance and evolve, so understanding its current impact will help those in the art world maximize its potential.
While NFTs took the arts market by storm in the beginning of 2021, with the environmental impact of blockchain technology coming to light, more artists and groups have not only been criticized but have also begun calling out the technology and not participating. Others are calling on more long-term changes, such as renewable resourcing for crypto-mining. How will NFTs fit in long-term in the art world, considering their impact on artists and the environment?
In recent months, NFTs have had a large presence on news feeds, especially in artists’ circles. NFTs, or non-fungible tokens, are “digital assets that [represent] real-world objects like art, music, in-game items and videos.” Because of this, they are challenging the traditional ways that people view, buy, and sell artwork. This research will look at how NFTs came to be and what artists and arts administrators should consider when utilizing this technology.
As innovation using blockchain continues in 2020, we are looking back at all the research our contributors have done around blockchain and its applications in the arts sector, including fundraising, contracts, and auctions. Let AMT Lab know if there are more blockchain topics you would like to see covered or if you are using blockchain or cryptocurrency in novel ways in your organization.
