Marketing

How Generative AI is Impacting Digital Marketing

How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social

Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social

This research was conducted by a Master of Entertainment Industry Management team. The purpose of this study is to examine how Gen Z, born between 1998 and 2010, appraises social media and interprets authenticity in branded content. Recognizing the significance of Gen Z’s influence, Ayzenberg Group, an advertising agency based in Southern California with a number of high-profile gaming clients, is interested in the role of authenticity as it relates to Gen Z's social media behavior and preference. 

TikTok: Opportunity and Risk

TikTok: Opportunity and Risk

The latest controversies surrounding TikTok are no secret: Biased algorithms, censored content, & intensive personal data collection to name a few. But how exactly are these controversies posing risks for users, and why should those involved in the arts industry care? Buckle in (especially YOU, arts marketers) because this may potentially change the future of social media and marketing moving forward.

Free Tools and New Ideas from the 2017 Nonprofit Technology Conference (Part I of III)

Free Tools and New Ideas from the 2017 Nonprofit Technology Conference (Part I of III)

The Nonprofit Technology Conference (#NTC17) met in March in Washington, DC, the headquarters of all nonprofits.  The conference was vast with inspiring keynotes and information-filled panels.  The following is only a sampling of what was available and reveals my passions and interests: Data, Diversity and Communication.