Marketing

How Generative AI is Impacting Digital Marketing

How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social

Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social

This research was conducted by a Master of Entertainment Industry Management team. The purpose of this study is to examine how Gen Z, born between 1998 and 2010, appraises social media and interprets authenticity in branded content. Recognizing the significance of Gen Z’s influence, Ayzenberg Group, an advertising agency based in Southern California with a number of high-profile gaming clients, is interested in the role of authenticity as it relates to Gen Z's social media behavior and preference. 

TikTok: Opportunity and Risk

TikTok: Opportunity and Risk

The latest controversies surrounding TikTok are no secret: Biased algorithms, censored content, & intensive personal data collection to name a few. But how exactly are these controversies posing risks for users, and why should those involved in the arts industry care? Buckle in (especially YOU, arts marketers) because this may potentially change the future of social media and marketing moving forward.

Free Tools and New Ideas from the 2017 Nonprofit Technology Conference (Part I of III)

Free Tools and New Ideas from the 2017 Nonprofit Technology Conference (Part I of III)

The Nonprofit Technology Conference (#NTC17) met in March in Washington, DC, the headquarters of all nonprofits.  The conference was vast with inspiring keynotes and information-filled panels.  The following is only a sampling of what was available and reveals my passions and interests: Data, Diversity and Communication.

Hands Off Our Data: Shifting Consumer Attitudes

Hands Off Our Data: Shifting Consumer Attitudes

The collection and analysis of consumer data is a practice that grows more ubiquitous and complex everyday. However, the dangers of mass data collection are self-apparent, and it appears that consumers might be reaching a tipping point when it comes to companies using their personal information. New evidence from the Pew Research Center suggests that growing numbers of consumers are often confused, impatient, and discouraged when it comes to how companies use their data.

Are Subscriptions Dead?

Are Subscriptions Dead?

For years we have heard about the decline of subscription sales and revenue across the arts. TCG’s Theatre Facts 2014, for example, showed how “both single ticket and subscription sales were at a 5-year low in 2014.” Subscriptions specifically declined by 6%. However, according to a new study commissioned by the League of American Orchestras and conducted by the Oliver Wyman consulting firm, perhaps the issue is not subscriptions themselves, but the manner in which we have traditionally packaged and sold them.

Idealware's Infographics for Outreach, Advocacy, and Marketing Webinar

Idealware's Infographics for Outreach, Advocacy, and Marketing Webinar

Contributors Aoni Wang and Giorgia Gandolfini recently attended Idealware’s webinar, Infographics for Outreach, Advocacy, and Marketing: From Data to Design . This talk delved deeply into strategies for successful design of infographics.

Per Idealware, an infographic is an image that presents data, transferring numbers into a comprehensive visual narrative.  Infographics have become very popular among organizations, as they are generally easier to understand and more effective at communicating data to the population at-large than traditional spreadsheets and reports. Infographics attract attention and provide new ways for visitors to engage with data.

News Summary 09.2014

News Summary 09.2014

Every month, AMTLab publishes a collection of recent news in the field of arts management and technology. After a summer hiatus, we’re back with a selection of articles showcasing some of the trends and highlights of September 2014. We’ve paid special attention to the heated discussion around net neutrality, how museums have integrated technology into their exhibits, and effective use of social media.