The grant narrative has become one of the most high-stakes tools of communication in the nonprofit fundraising space, driving more than $150 billion in global expenditures. As grant writers adapt their appeals in response to changing funder values, this narrative network gives shape to the nonprofit ecosystem in which many arts organizations operate.
Exposure to nature can positively influence one’s mental well-being. As VR technology seeks to recreate elements of life, its developers and prospective adopters must keep asking one very important question: how deeply can VR impact us? And, what might the implications be for museums?
It is always fun to take a moment as we close out a year to compare our favorite content to the popularity contest of the web. AI, Sustainability, and Preservation with technology led the charge. Keep reading for the most popular articles and podcasts.
As AI continues to integrate into our everyday lives, how does it impact our creativity? Many researchers and scholars agree that the technology may promote significant opportunities in this space. By introducing novel ideas and opportunities to users, it may be most effective as a tool to augment, rather than replace, human creativity.
Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.
The grant narrative has become one of the most high-stakes tools of communication in the nonprofit fundraising space, driving more than $150 billion in global expenditures. As grant writers adapt their appeals in response to changing funder values, this narrative network gives shape to the nonprofit ecosystem in which many arts organizations operate.
Arts and cultural nonprofits often operate in multiple markets for earned and contributed revenue. With increasing attention on data-driven decision making, effective market orientation often depends on effective data use. This fundamental collection, transmission, use, and interpretation of data within an organization collectively contributes to what can be considered an organization’s data culture.
With little success in larger-scale government oversight so far, it begs the question: how is the marketplace for DAFs changing and innovating in the response to these singularizing criticisms? Is the market listening and self-correcting as a way to preempt such legislation? Given the broad variety of DAF sponsor organizations, it is evident that the field, while large, is not a monolith and deserves to be measured at its innovative margins. Newer sponsors have revealed themselves to be particularly aware of the controversies yet remain focused on the opportunities these accounts provide and are demonstrating new approaches to DAF sponsorship aimed at greater payout rates and democratization of their platforms.
While institutional philanthropy is in a boom-time, foundations have not monopolized such growth. The renewed interest in donor advised funds (DAF) since the pandemic has triggered meteoric growth in the amount of assets stored in DAFs, with recent figures showing over $229 billion stored across 2 million DAF accounts, receiving roughly $86 billion in annual contributions, and granting nearly $52 billion in 2022.
Fundraising is the lifeblood of any non-profit organization. Not only is it the primary way to raise money for your organization’s cause, but it also keeps your organization running day-to-day to work on sustaining its mission. Your nonprofit should always be looking for new donation tools as part of your digital strategy. Non-profit fundraising has been made easier than ever before with the creation of technology and apps, such as Venmo.
Organizations’ marketing strategies and missions themselves may need to be reexamined to determine whether or not they align with the next generation of donors. There are a number of practices that organizations can start to embrace in order to expand their mission to a more diverse population while not running the risk of alienating their current support base.
The average theater-goer walks into a performance with their ticket stub freshly procured from the box office. An usher hands them a playbill as they find their seat. Both items are unique to the time and place of the event, and available only to those physically in attendance at the performance. These forms of memorabilia offer audiences collectible, tangible tokens to commemorate an arts experience. However, today it is common practice to take a picture of the stage from one’s seat with playbill in hand to post on social media and store in the cloud, transforming a physical token of memorabilia into a digital one.
Cryptocurrency has the potential to and is already beginning to disrupt philanthropy and the ways that nonprofit organizations collect donations. In previous eras, philanthropic innovation was spurred by “new sources of wealth,” as with John D. Rockefeller creating America’s first foundation or Bill and Melinda Gates translating his immense success in the tech revolution into global philanthropic influence in areas of “poverty, disease, and equity.” Similarly the emergence of a new class of “crypto-elite[s]” has the potential to disrupt traditional methods of philanthropy. Now, as blockchain technology and its myriad applications become more mainstream and our society becomes more crypto-curious, nonprofit organizations have an opportunity to adapt by incorporating cryptocurrency and its various tokens into their fundraising strategies.
Fundraising is a vital part of a nonprofit’s ability to achieve its mission. Cultivating relationships with individuals and institutions in this way can help an organization gain economic support, as well as important relationships and visibility. In order to create and maintain these relationships in development departments, organizations need to meet potential partners where they are and inspire them through their mission and projects. Today, and in the near future, these potential donors may likely be in a virtual space, specifically augmented reality (AR) and virtual reality (VR).
AI has been slowing encroaching on every facet of modern life. It runs our phones, it navigates our vehicles, and has even began finishing our sentences. As of now, its integration into our everyday life has been mundane. Since AI operates most effectively behind the scenes and is difficult to explain to the average consumer, most products that utilize it do not necessarily draw much attention to it. Negative connotations among the public may prevent business from directly or overtly acknowledging the use of AI in their products or administration, but it certainly does not stop them from utilizing it. AI is bolstering many forms of business management technology, and the nonprofit sector is starting to reap its benefits. With so much of nonprofits reputations relying on trust and good faith connections between stakeholders, donors, and staff, what happens when AI is introduced into the dynamic?
Fundraisers take note: it is estimated that four to seven billion dollars a year goes unmatched by nonprofit organizations. Eighteen million people around the globe have access to a matching gift program, and it’s been surveyed that one in every three people who donate would actually be willing to donate more if they knew their donation could be matched in the first place. Matching gift programs and volunteer grant programs are more inclusive of corporate employees because the causes that they feel personally motivated to donate to or volunteer with are recognized and rewarded by their employers. The digital marketplace for these opportunities is growing making it easier for nonprofits to find their match.
Currently, fundraising in the nonprofit sector uses a “donor-centric” model in which donors’ preferences for the organization’s direction are often prioritized over community needs. In the technology realm, donor centrism demands nonprofits’ use of advanced CRM systems to carefully track donors. Community-centric fundraising has emerged as an alternative that prioritizes community needs and social justice. Community-centric fundraising not only has the power to strengthen the fundraising profession as a form of activism, but its successful implementation means that the marginalized communities our organizations seek to serve will receive the attention, care, and justice they deserve.
Customer relationship management (CRM) systems are integral to any arts organization. They allow for the organization to collect data on their patrons in order to create better relationships with them. However, the current pandemic has shown some areas for improvement, specifically in terms of current technology’s relevance. One such area is the intersection of CRM systems and digital giving. Up-to-date and easy-to-use technology can put an organization ahead, but it is going to take a dedicated strategy to ensure progress.
Cryptocurrencies conjure up a variety of images. To some, they are shadowy currencies, born of vice and crawling out of the corners of the dark web to sew anarchy into the traditional financial system. To others, they are harbingers of a new wave of financial tools better suited to the digital age. This report analyzes the pathways, promises, and potential problems of crypto-assets within fundraising.
Whether you have heard of the social gaming platform called Twitch or not, it is definitely something to keep on your radar for potential uses for fundraising and audience engagement. Founded in 2011, Twitch began its business focusing on video gaming, however in 2015 it added a creative channel where “streamers” could specify their artistic content. Recently, Twitch has been highlighted as a premiere location for raising significant funds from dedicated fans who are moved by a cause. In fact, last year Twitch raised $75 million for 100 different charities. With the advent of creative content streams, it seems unusual that the nonprofit arts sector is not engaging with current and future audiences and donors on the site.
As we conclude our series on Emerging Technologies for fundraising, we are excited for the opportunities facing the arts sector. As noted in early parts, digital giving is growing at a faster rate than individual giving overall, thus it is critical for fundraising professionals to develop or continue to engage in new digital pathways. The findings and recommendations from the national survey are below with our full report available here or for download in the publications section linked above and organized by content category.
Peer-2-Peer (P2P) campaigns are used often among the non-arts nonprofit community in the United States. 87% of Millennials and Generation Xers are willing to use peer-to-peer for their giving. P2P is a digital fundraising platform that strengthens the relationship between donors and arts organizations. It is an interactive platform where donors can be more actively engaged with their organizations and share their contributions with their peers. If arts organizations want to build deeper relationships with donors, they should try to include P2P in their fundraising plan. The following article explains how.
According to the 2018 Global NGO Technology Report, over "15% of non-governmental organizations (NGOs) worldwide regularly send text messages to donors and supporters." In addition, "43% of those NGOs use a Text To Give service for SMS fundraising." These trends continue in the United States, with the mGive Foundation's 2015 Text Donation Study finding "that for 46% of donors, giving via text is a preferred method." The most popular SMS campaigns tend to favor urgent crises, with over 65% of donors giving via text supporting disaster relief organizations, followed by health institutions and human services organizations. This particular study also referenced a "Giving Gap" where people who responded that they strongly favored using text as a method of donation rarely followed through with that wish. This led mGive to conclude that "it is likely that many donors are not being given ample opportunity to make text donations."
Given this evidence, there is a want from donors for text-based giving that is not being fulfilled. Here’s how your organization can learn to meet this demand.
Fundraising is a critical component of almost every nonprofit arts enterprise. This spring, the Arts Management and Technology Lab commissioned a national benchmarking analysis and survey of arts organizations on four emerging digital fundraising pathways: Text message / SMS giving, peer-to-peer portals, Facebook nonprofit tools, and mobile auction apps. The following kicks off a 5 part series that highlights the findings. This article offers specific statistics on fundraising with subsequent pieces providing details on the individual pathways and a summary of the national survey's findings.
