Current — AMT Lab @ CMU

Aoni Wang

Research Update #3: Best Practices of Twitter

Research Update #3: Best Practices of Twitter

According to statistics from Digitalbuzz, there are over 288 million monthly active users on Twitter, 60% of which access the social network from mobile.

Contributor Aoni Wang investigates some best practices for this growing platform by continuing her examination of the Met, Warhol, and Tate's social media strategies. Click here to read the full article.

Research Update #2: Best Practices of Facebook

Research Update #2: Best Practices of Facebook

Per Moz.com Facebook had reached unprecedented levels of popularity, with “1.19 billion monthly active users”, and over 750 million monthly mobile users. These figures underscore why Facebook is such an important communication channel for arts organizations. However, different organizations will have different objectives when managing their Facebook pages. I covered some general best practices in my first research update, but channel specific best practices also exist. To demonstrate how tactics might differ between organizations, I will us three museums: The Met, the Warhol, and Tate to provide specific examples.

Research Update: Best Practices of Social Media

Research Update:  Best Practices of Social Media

Social media use has become nearly universal among arts organizations. A 2012 social media study conducted by Pew Research Center demonstrated just how widespread social media usage was, with Facebook and Twitter as the most popular platforms by far. What best practices exist for social media use, and is managing more platforms necessarily better? 

News Summary 10.2014

News Summary 10.2014

Every month, AMT Lab publishes a collection of recent arts management and technology news. This month, many articles focused on how the latest technologies, such as 3D printing, can be used to create art. Technology has had a profound impact on cultural industries, and as always we are deeply interested in following these trends.

News Summary 09.2014

News Summary 09.2014

Every month, AMTLab publishes a collection of recent news in the field of arts management and technology. After a summer hiatus, we’re back with a selection of articles showcasing some of the trends and highlights of September 2014. We’ve paid special attention to the heated discussion around net neutrality, how museums have integrated technology into their exhibits, and effective use of social media.