Each passing month of 2022 seems to give us no shortage of controversial tech-related news that has implications for the nonprofit arts sector. The following stories exhibit the ways in which large companies in the tech sector overstepped their roles and abused their power.
Twitch: Fundraising Platform and Streaming Service
Whether you have heard of the social gaming platform called Twitch or not, it is definitely something to keep on your radar for potential uses for fundraising and audience engagement. Founded in 2011, Twitch began its business focusing on video gaming, however in 2015 it added a creative channel where “streamers” could specify their artistic content. Recently, Twitch has been highlighted as a premiere location for raising significant funds from dedicated fans who are moved by a cause. In fact, last year Twitch raised $75 million for 100 different charities. With the advent of creative content streams, it seems unusual that the nonprofit arts sector is not engaging with current and future audiences and donors on the site.
A Guide to Understanding Digital Network Interactions
The transition from physical to digital content is progressing unevenly in the United States, where those with advanced technology capabilities and capital are capturing a disparate share of the economic gains. Companies that are benefiting from these disparate gains in market share are also shaping the market to benefit their industry. The transition to digital content is important to understand as it is rapidly changing companies’ business models. This is particularly true for arts institutions in the post-Covid-19 era.
Live Streaming Performing Arts Using Social Media: Why, How & Best Practices
As more people are consuming and participating in the arts via electronic media, it is essential for arts institutions to develop a strong online presence. Uploading content and performances online can allow more people to access the arts and learn about an institution. One strategy to increase engagement and build an online presence is through live streaming. This paper explores the benefits of live streaming, and how it can remove barriers of access to the arts. It explores various platforms for streaming, like Facebook, Periscope, Youtube, Livestream.
Podcast: CRM and Social Media Integration
In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.
It Isn't So Hard to Connect Social Media Data with Your CRM System
Wading Into Live Streaming with Facebook Live
Live streaming has become a popular trend for performing arts organizations, and many have turned to Facebook to broadcast their shows. Many organizations may find it beneficial to start their live streaming journey with Facebook Live, continue to use the platform for events that are likely to attract a lot of Facebook users, and invest in higher quality live streaming services as they grow.
News Roundup: AI Everywhere, New Social Media Features, and Projection Mapping
Interactive - Map of the Deconstruction and Reconstruction of Palmyra
This interactive map will take you on the journey of Palmyra's 2,000 year old Arch of Triumph, beginning in 2005, with Bassel al Safadi Khartabil's effort to virtually document the city, and ending in present day. Explore this excerpt of the arch's history, and begin to understand the ways in which digital technologies have impacted it's destruction and it's digital reconstruction.
National Benchmarking Survey Results: Social Media
Facebook as an Acquisition Tool and Income Driver
News Roundup: Snapchat, Augmented Reality, and Podcasts
News Roundup: Facebook Ads, Youtube Ads, Artists Database
5 Ways to Stop Wasting Time and Start Optimizing Your Instagram
Museum Data and What To Do With It – Children’s Museum of Pittsburgh Part One
Spotlight on Social Media: Tweet Seats at the San Francisco Opera
Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work.
Research Update #3: Best Practices of Twitter
According to statistics from Digitalbuzz, there are over 288 million monthly active users on Twitter, 60% of which access the social network from mobile.
Contributor Aoni Wang investigates some best practices for this growing platform by continuing her examination of the Met, Warhol, and Tate's social media strategies. Click here to read the full article.
News Summary 09.2014
Every month, AMTLab publishes a collection of recent news in the field of arts management and technology. After a summer hiatus, we’re back with a selection of articles showcasing some of the trends and highlights of September 2014. We’ve paid special attention to the heated discussion around net neutrality, how museums have integrated technology into their exhibits, and effective use of social media.
New Publication Available: Social Media Management Software
With nearly 75% of all Americans using social media as of 2013, arts organizations of all sizes increasingly need to devise social media plans to determine which platforms to use and manage how they use them. But particularly among small arts organizations, where time, staffing, or other resources often fall short to effectively implement a social media plan, social media management software is particularly valuable.
AMTLab Reader Poll: Sound Familiar...or All Wrong?
Three questions, three wishes...and a three-way tie. As AMTLab prepares to close its 2014 Reader Poll at the end of the week, we're in a dead heat for the topics of most interest to our readers.