Social media

In the News: November 2022

In the News: November 2022

Each passing month of 2022 seems to give us no shortage of controversial tech-related news that has implications for the nonprofit arts sector. The following stories exhibit the ways in which large companies in the tech sector overstepped their roles and abused their power.

Twitch: Fundraising Platform and Streaming Service

Twitch:  Fundraising Platform and Streaming Service

Whether you have heard of the social gaming platform called Twitch or not, it is definitely something to keep on your radar for potential uses for fundraising and audience engagement. Founded in 2011, Twitch began its business focusing on video gaming, however in 2015 it added a creative channel where “streamers” could specify their artistic content. Recently, Twitch has been highlighted as a premiere location for raising significant funds from dedicated fans who are moved by a cause. In fact, last year Twitch raised $75 million for 100 different charities. With the advent of creative content streams, it seems unusual that the nonprofit arts sector is not engaging with current and future audiences and donors on the site.

A Guide to Understanding Digital Network Interactions

A Guide to Understanding Digital Network Interactions

The transition from physical to digital content is progressing unevenly in the United States, where those with advanced technology capabilities and capital are capturing a disparate share of the economic gains. Companies that are benefiting from these disparate gains in market share are also shaping the market to benefit their industry. The transition to digital content is important to understand as it is rapidly changing companies’ business models. This is particularly true for arts institutions in the post-Covid-19 era.

Live Streaming Performing Arts Using Social Media: Why, How & Best Practices

Live Streaming Performing Arts Using Social Media: Why, How & Best Practices

As more people are consuming and participating in the arts via electronic media, it is essential for arts institutions to develop a strong online presence. Uploading content and performances online can allow more people to access the arts and learn about an institution. One strategy to increase engagement and build an online presence is through live streaming. This paper explores the benefits of live streaming, and how it can remove barriers of access to the arts. It explores various platforms for streaming, like Facebook, Periscope, Youtube, Livestream.

Podcast: CRM and Social Media Integration

Podcast: CRM and Social Media Integration

In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.

Wading Into Live Streaming with Facebook Live

Wading Into Live Streaming with Facebook Live

Live streaming has become a popular trend for performing arts organizations, and many have turned to Facebook to broadcast their shows. Many organizations may find it beneficial to start their live streaming journey with Facebook Live, continue to use the platform for events that are likely to attract a lot of Facebook users, and invest in higher quality live streaming services as they grow.

Interactive - Map of the Deconstruction and Reconstruction of Palmyra

Interactive - Map of the Deconstruction and Reconstruction of Palmyra

This interactive map will take you on the journey of Palmyra's 2,000 year old Arch of Triumph, beginning in 2005, with Bassel al Safadi Khartabil's effort to virtually document the city, and ending in present day. Explore this excerpt of the arch's history, and begin to understand the ways in which digital technologies have impacted it's destruction and it's digital reconstruction. 

Facebook as an Acquisition Tool and Income Driver

Facebook as an Acquisition Tool and Income Driver

Facebook launches new tools almost every day.  While you may be using or contemplating Facebook Live or another content generator, Facebook also has exceptional tools to use content to raise funds and gain acquisitions for your organization's marketing (and development) funnel.

Spotlight on Social Media: Tweet Seats at the San Francisco Opera

Spotlight on Social Media: Tweet Seats at the San Francisco Opera

Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work. 

Research Update #3: Best Practices of Twitter

Research Update #3: Best Practices of Twitter

According to statistics from Digitalbuzz, there are over 288 million monthly active users on Twitter, 60% of which access the social network from mobile.

Contributor Aoni Wang investigates some best practices for this growing platform by continuing her examination of the Met, Warhol, and Tate's social media strategies. Click here to read the full article.

News Summary 09.2014

News Summary 09.2014

Every month, AMTLab publishes a collection of recent news in the field of arts management and technology. After a summer hiatus, we’re back with a selection of articles showcasing some of the trends and highlights of September 2014. We’ve paid special attention to the heated discussion around net neutrality, how museums have integrated technology into their exhibits, and effective use of social media.

New Publication Available: Social Media Management Software

New Publication Available: Social Media Management Software

With nearly 75% of all Americans using social media as of 2013, arts organizations of all sizes increasingly need to devise social media plans to determine which platforms to use and manage how they use them. But particularly among small arts organizations, where time, staffing, or other resources often fall short to effectively implement a social media plan, social media management software is particularly valuable.