For art museums, knowledge of and consideration of neurodiversity must be a requirement within the context of accessibility and DEAI efforts. How effectively are art museums actually providing neurodiverse accessibility, if at all? Additionally, what strategies can be implemented to enhance inclusivity for neurodiverse visitors and support educators who aim to bring neurodiverse students into these spaces?
Announcing 2024-2025 Research Themes and Outcomes
Whether artificial intelligence, blockchain, extended reality, or other developments, technology is hitting the creative sector from all angles. Regardless of where you sit within your organization, you are likely facing questions on how this emerging technology will impact your work. This year, we will continue to share content that sparks conversation and makes you rethink what is possible.
Transportation as Community Space: the Case for Public Art at Bus Stops
When bus stops are transformed from sterile slabs of concrete to works of site-specific art, they become arteries for cultural expression. This success is critical to the growth and overall health of communities, not just in the United States, but around the world. By connecting residents to their own cities, both literally and creatively, transportation authorities can become active cultural contributors. Could this approach work for Pittsburgh's Wilkinsburg borough?
August News: From Games and Museums to Consumer Protection Policies
Did you catch this month’s headlines in tech and the arts? Advancements in technology make new opportunities for creators and consumers alike. Policy to support transparency in device repair and use of AI may help users make informed decisions. Meanwhile, a landmark Google antitrust ruling supports competition in the search engine market.
Consumer Habits and Wants in AR, VR and the Metaverse
Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.
The Potential Market for AR, VR and the Metaverse
Even though VR, AR, and the metaverse are already a growing part of the consumer
marketplace, it is still important to define these relatively new technologies since they are not yet
mainstream. VR technology enables users to immerse themselves in and “interact with a
computer-generated environment, a simulation of the real world or an imaginary world” (Akbari
et al, 2022). In contrast, AR technology incorporates digital elements or objects into the real-
world environment in real-time (Akbari et al, 2022). The VR market is expected to generate a
global revenue of $20.8 billion, and the AR market is projected to grow to $31.3 billion by 2027
(Statista, 2022a). The market projections indicate the potential growth and opportunities in these
immersive technologies.
July News: Arts Leaders Face Big Questions on AI and Privacy
How can AI and blockchain play a functional role in arts and cultural organizations? At Christie’s 8th Annual Art + Tech Summit, top arts leaders gathered to address this question and more. While companies race to integrate the latest technology, uses may not align with consumer demand or practical need. With eyes on the creative industry’s next steps, companies must consider ethics of the AI tools they implement. For Disney, this resulted in a “hacktivist” cyber attack, leaking more than 1 TB of company data in protest of AI artwork policies. Meanwhile, individuals must take more responsibility in protecting their own data privacy as Google Chrome once again takes back promise to eliminate third-party cookies. Read more about this month’s news below.
Survey Results: Audiences and Generative AI and the Comic Book Industry
Studies focused on the “artistic” aspects of generative AI reveal negative bias, and a preference for human creations. None of these studies, however, account for the multimodality of comic books: text and image. Is a human-written story a mitigating factor for readers? Is it feasible for writers to become “AI comic book artists" or will consumers drive AI imagery out of the market altogether? Given the multitude of information making it difficult to discern how comic book consumers perceive AI imagery, the following provides first-person research by generating an AI comic and conducting a survey on unsuspecting comic book customers.
Generative AI Text-to-Image: Artist, Audience and the Comic Book Industry
As little as ten years ago, the capabilities of image generators were mere fantasy. Now, images can be made in seconds or minutes and children’s books can be generated in an hour, but how will this impact an industry where the art is at the forefront of consumers' minds? Comics, whether they be digital or print, have been heavily dependent on individual or small groups of artists to weave together stories. The ease of using AI to replicate that work may not be simple.
Part Two: The Globalization of Virtual Production in Film and Television - Past, Present and Future
This project delves into the potential expansion in LED volumes, assessing both benefits and challenges. Our findings emphasize the impact of virtual production on labor markets, economic advantages of increased investment in LED screens, and the necessity of integrating virtual production across Sony's various entertainment divisions. Additionally, we highlight the significance of driving technological innovation to solidify Sony's leadership in this evolving landscape. The information revealed in this research, through a conducted survey, will further explore the current state of the virtual production industry and the creative evolution underlying its widespread adoption. For a deeper understanding of virtual production, please see Part I of this research.
June News: Artists Take a Stand on AI
This month, it’s hard to find a headline that doesn’t mention “AI.” For artists and arts managers, it can now be integrated in every aspect of our work - from creation, to promotion, and general administration. Even your iPhone may soon have AI features integrating messages, calendar, photos, and other personal content. In both music and visual spaces, artists are finding ways to push back on unethical use – while some take legal action, others call for change through the spaces they share their work.
Part One: The Globalization of Virtual Production in Film and Television - Past, Present and Future
Virtual production, defined in this project as the use of real-time technologies to combine traditional physical filmmaking with digital assets, has become a rapidly growing practice in the entertainment industry since LED screens were first used in The Mandalorian (2019) (Desowitz, 2020). LED stages have grown exponentially from three stages in 2019 to over 300 stages in 2022 (Giardina, 2022), expanding virtual production to now be a $1.8 billion market (Grand View, 2023). This project investigates the current landscape of LED stages and studios can capitalize on the growing market.
Three Case Studies Intersecting Sustainability, Public Art, and Urban Planning
This study looks into the role of public art in the urban design process, seeking to provide insights as to how public art can intentionally be used in the urban design system to achieve the goal of sustainability. The overarching question of this research is what the purpose of public art is. As a strong visual piece inside cities, usually, on a comparatively larger scale, public art has a strong visual impact on the audience. Thus, what kind of information will be delivered to the audience? While the concept of sustainability, or, more specifically, urban sustainability, can be incestigated with various concentrations, it generates the question of what kind of urban planning governments or professional organizations are using to achieve specific sustainable issues. Is there any relationship between the purpose of public art and the method used by urban design for sustainable purposes?
Defining Public Art and How it Can Interact with Sustainability
When putting the keywords two ‘public art,’ ‘sustainability,’ or ‘urban planning’ into a an internet search, there are plenty of results about articles, research, or press releases. However, when typing all of them together, there are no results relating those three concepts together, yet public art can serve as a key player in urban design for sustainability. This Part One article will dive into the specifics of public art concerning urban design, planning, and sustainability while the Part Two article will dive into specific case studies concerning cities who have implemented sustainable public art plans.
The Impact of Prestige TV on Streaming Television's Storytelling and Execution
he current era of television feels most like the decade preceding ‘New Hollywood’ in the 1970s, the fall of big budget movie musicals and an industry wide scramble to find out what comes next. Television is in some ways returning to the old model with commercial breaks and digital bundles, but television as a medium and an industry has been forever changed by the birth of prestige television. The lessons that are learned from this time will likely dictate the next fifty years of American television.
May News: AI, Misinformation, and Cybersecurity
Once again, AI continues to be front of mind this month. While companies expand AI functionality, artists call for protection of their likeness, and consumers call for accurate information. Meanwhile, cyberattacks evolve, and arts enterprises with high profile clients are challenged to respond. Looking at organizational workflow, popular tools like Canva are expanding to become a “one-stop shop” for design needs.
Energy, Innovation, and the Role of Cultural Institutions
Investment in cultural facilities can be transformational within communities, and not just through the services they provide, the jobs they create, or the money channeled into the local economy. Cultural facilities can have tangible impacts on a community’s built environment and energy systems. To evaluate this complex relationship, it is useful to use a case study. This article focuses on the city of Pittsburgh, Pennsylvania - specifically, the Oakland neighborhood.
Part Two: Streaming vs. Streamers - A Stand-Off
Since streaming became mainstream, major changes in sitcom preferences have come to light. According to analytics, the demand for sitcoms varies by streamer with viewers preferring network sitcoms to those created strictly for streaming. Not only that, but the same study shows that the sitcom was the most in demand sub-genre of television in-demand in 2022. Part One of this research discusses the top ten most streamed shows in the U.S. in 2023.
Part One: Streaming vs. Streamers - A Stand-Off
The creative standstill between viewers and streamers has come to a head. As streaming slowly inches its way to overtaking the conventional ways of watching television, the divide between what viewers want and what is being produced grows. Audiences have made it clear that they prefer the formats of the past overcurrent releases, but streaming companies are refusing to make changes to their current format, especially regarding the sitcom.
DAF Punks Part Two: Beyond Simple Giving, A New Model for DAFs
With little success in larger-scale government oversight so far, it begs the question: how is the marketplace for DAFs changing and innovating in the response to these singularizing criticisms? Is the market listening and self-correcting as a way to preempt such legislation? Given the broad variety of DAF sponsor organizations, it is evident that the field, while large, is not a monolith and deserves to be measured at its innovative margins. Newer sponsors have revealed themselves to be particularly aware of the controversies yet remain focused on the opportunities these accounts provide and are demonstrating new approaches to DAF sponsorship aimed at greater payout rates and democratization of their platforms.