Marketing

Go mobile or go home? Strategies for Success

Go mobile or go home? Strategies for Success

Arts Marketers -- you know the news: mobile is the future and the future is here.  Data is necessary to navigate that space, and a recent research report by Jack Loechner breaking down the recent white paper by MobileFirstWorld offers some excellent data on mobile behaviors and strategies to improve on the current national rate of cart abandonment:  78%. To start: here is some startling data that might convince you that mobile is here.  Over 30% of the human populations has a smartphone.  And once in a user's hand, he checks it over 150 times per day. (Is that you?)

Facebook as an Acquisition Tool and Income Driver

Facebook as an Acquisition Tool and Income Driver

Facebook launches new tools almost every day.  While you may be using or contemplating Facebook Live or another content generator, Facebook also has exceptional tools to use content to raise funds and gain acquisitions for your organization's marketing (and development) funnel.

Going Beyond Google: Data Sources and Visualization

Going Beyond Google: Data Sources and Visualization

Finding data and analyzing it takes time, something in short supply for most arts managers.  But without taking the time to collect and analyze data, arts managers are making decisions without knowledge. Here are two tools and one source to consider as you move forward in your work.