As noted in part one, the key to rebuilding the post-pandemic movie theatre audience will be to understand the key influences on the purchase pathway. As previous research detailed, there are frameworks of influence that movie makers and marketers need to understand, notably marketing communications, sources of neutral information, film characteristics, and ease. This post includes an analysis of survey results and recommendations for attracting ticket buyers based on these frameworks.
Tools for Measuring Impact and Data Collection in the Arts: Part 1
Nonprofit arts and cultural organizations are designed to serve a community. In the 21st century funding model, they also must find ways to collect the evidence for the impact their work has on their constituents, analyze the data, and effectively tell their stories. The following research provides an understanding of what types of impact can be measured with suggestions on how to measure and visualize findings on a budget.
Speak Up: What do you want to see, watch, and listen to on AMT Lab?
Our Brains Are In-Love With Visual Data
#SundaySurvey Mobile Tech and the Changing Workforce
Arts organizations spend a considerable amount of time discussing how to attract the millennial audience. Equally significant is how to attract the millennial employee. Attracting digital natives to any aspect of your organization requires understanding their assumptions for connectivity. A recent survey sponsored by DOMO and CEO.com proves what one might guess from observation – digital natives expect “a mobile-first workplace”
Rural vs Urban: Different Arts Technology Needs
Here at AMT Lab we are a little over-fascinated with data. To that end we thought we should start sharing fun observations we are making about data created by our researchers and those across the country. Our premiere Second Sunday Survey (S3) post will share the connections between NEA surveys and the recent AMT Lab Ticketing Software Survey.
2015 Ticketing Survey Reveals Mobile, Web Swing
National Ticketing Survey: Sneak Preview!
National Ticketing Survey Participation Period Extended!
Already your responses are providing valuable insight. AMT Lab has extended the 2015 National Ticketing Software Satisfaction Survey period through March 7, 2015. Collecting information on the attitudes and behaviors of arts organizations currently using ticketing software, the 2015 National Ticketing Survey will help illustrate the met and unmet ticketing needs of art organizations, and capture how ticketing software uses and needs vary by an organization's discipline, budget, staff size, and geographic location. Clear here for the full announcement.
What do you think about your ticketing software?
We are conducting the 3rd National Ticketing Software Survey during the month of February. If you are interested in sharing your experience and your opinions about your software, please let us know. All those participating in the survey will receive a full copy of the report which will provide a national view as well as cluster analyses by discipline, budget size, and geographic region. The data will be useful for both organizations and vendors. Organizations will gain a better understanding of their own practices as compared to their peers and, more importantly, be able to use the findings as evidence for future technology funding campaigns. Vendors will have explicit evidence as to the needs and wants for future software design.
Technology Adoption and Implementation in Arts Organizations
Technology in the Arts has just published the results of a survey regarding technology adoption and implementation in the arts and cultural field. (Access the PDF publication here).
In order to uncover emerging trends and differences in the use of technology amongst arts and cultural organizations, we asked arts managers to provide us with baseline information as well as a self-assessment of the role of technology in their organizations. Respondents shared information about where they are now, which technologies they hope to adopt in the coming year, and how they find the resources they need to implement and maintain technology.
This report, which includes responses across a broad spectrum of arts and cultural organizations representing a variety of disciplines in the United States and Canada, reveals a snapshot of how the field approaches technology.
What did we discover? Here is a small sampling of the findings that emerged:
- Over three-quarters of organizations with annual budgets of less than $500,000 spent under $5000 on technology in the past year, while half of organizations with budgets of $5 million or more spent over $100,000.
- Nearly half of organizations with budgets between $2.5 million and $5 million have no full-time technology staff, and that figure jumps to 82% for organizations with annual budgets of less than $500,000.
- Organizations with annual budgets of less than $500,000 currently use static websites at a higher rate than dynamic websites, while all larger organizations are more likely to have already moved away from static websites.
- A large percentage of respondents, regardless of organizational budget size, did not respond with any specific technology plans for the next year--which may indicate an overall lack of planning for future technology.
Want to find out more? Check out our report and see how your organization compares.