As more people are consuming and participating in the arts via electronic media, it is essential for arts institutions to develop a strong online presence. Uploading content and performances online can allow more people to access the arts and learn about an institution. One strategy to increase engagement and build an online presence is through live streaming. This paper explores the benefits of live streaming, and how it can remove barriers of access to the arts. It explores various platforms for streaming, like Facebook, Periscope, Youtube, Livestream.
Summer Road Trip Series - BreckCreate's WAVE Festival: Breckenridge, Co
It Isn't So Hard to Connect Social Media Data with Your CRM System
Wading Into Live Streaming with Facebook Live
Live streaming has become a popular trend for performing arts organizations, and many have turned to Facebook to broadcast their shows. Many organizations may find it beneficial to start their live streaming journey with Facebook Live, continue to use the platform for events that are likely to attract a lot of Facebook users, and invest in higher quality live streaming services as they grow.
Informing Education and Engagement through Audience Preferences for Social Mobile Technology
New Tech Impacts Ancient Sites
Last April, contributor Jana Fredricks attended the 2018 Museums and the Web conference in Vancouver. Amidst the chatter of digital collections, online audience engagement, and shiny new tech, she presented research on three technologies that have changed the way cultural heritage sites are understood and documented in the digital age. Her paper, Digital Tools and How We Use Them: The Deconstruction and Reconstruction of Cultural Heritage in Syria, was presented in a panel entitled Post-Colonial Digital.
News Roundup: AI Everywhere, New Social Media Features, and Projection Mapping
Nonprofit Technology Conference #18NTC
NTEN's annual conference is always a special treat. Vendors and attendees all focused on making the world a better place while investigating the appropriate role technology plays in that transformation. With 144 sessions plus keynotes, Birds of a Feather lunch tables, Ignite talks and pre-conference workshops, to say the conference is robust is an understatement. The following are my main take-away from the conference, but if you are curious for more, be sure to check out their social channels with hashtag #18NTC.
Getting Started with Digital Dramaturgy: What You Need to Know About Tumblr
National Benchmarking Survey: Patron Data Collection
National Benchmarking Survey: Social Media Best Practices for Small Arts Organizations
News Roundup:
Getting Started on Location-based Social Marketing for your Organization
Research Update: Navigating Digital Analytics for Social Marketing
Social Listening: Real World Applications
5 Ways to Stop Wasting Time and Start Optimizing Your Instagram
Three Unique Insights You Can Get from Social Listening
Social Listening: Are You Taking Advantage of it?
Spotlight on Social Media: Tweet Seats at the San Francisco Opera
Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work.
#TBT: Evolving Social Media Toolkits
Social media platforms and their users are constantly changing, making it difficult for managers to create a comprehensive social media strategy that lasts for more than a year. Still, certain guidelines for engaging your audience through social media are becoming standard. This week’s TBT takes a look at how social media concerns, techniques, and strategies have evolved in the last five years