As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see.
Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.
Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success.
Sustainability and AI were at the forefront this year at the American Alliance of Museums (AAM) Future of Museums Summit. What role will museums play in creating climate-friendly communities? And how can AI be used to maximize efficiency, increase accessibility, and deepen engagement? Read key conference takeaways from Xueer Ho and Dr. Brett Ashley Crawford.
An overemphasis on data-driven work within the nonprofit sector has been shown to result in cycles of disempowerment, driven by third-party data demands of funding bodies.. This compounds due to the many market orientations nonprofits need to adopt, particularly prevalent among the arts. A key to navigating these markets and funder requirements lies in identifying a specific data culture best fit for your organization and investing in resources and training in order to achieve that framework sustainably.
As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see.
Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success.
This Wednesday, 1/18/2012, Wikipedia, Reddit , and Boing Boing will go dark in protest of the Stop Online Piracy Act that is being considered in US House and the Protect Intellectual Property Act in the US Senate. These protesters are asking for the US public to call or write to their elected officials regarding the proposed legislation. Bloggers in this forum have taken a stance against limiting open source and net neutrality in the past and these two bills pose no less of a threat to the innovative culture that is open source.
Although there has been a healthy open source community for decades, legislation like SOPA or PIPA would exclude open source software opportunities to developers in the US if passed. These bills would essentially lock down portions of the internet to users in the US by creating a federally kept blacklist of internet sites that internet service providers would in turn prevent from being served to their US customers. This would prevent the US public from accessing the steady stream of free content from the open source community that has been continuously redefining the online world for decades.
Open source has been the frontier of technological innovation for decades and by passing this legislation the US Congress will simply ensure that the next Facebook, Google, or Amazon simply never get off the ground from US soil. In celebration of Open Source a list has been compiled with some great open source alternatives to common commercial software packages that can be downloaded for free:
1) OpenOffice: Similar functionality to MS Suite with modules for word processing, spreadsheets, databases, presentation and drawing
2) Dia: Produces charts and flowcharts like MS Visio.
3) WordPress and Joomla: WYSIWYG web page builders that compare favorably with aspects of Adobe Dreamweaver.
4) paint.net: An image editing program with much of the some of the same functionalityof Photoshop.
5) Pidgin: A messaging aggregator, useful in communicating with all the disparate messaging programs out there.
*) Foxit: A pdf reader that won't bog down your system and won't update every six hours like Adobe Acrobat does.
“We Are More Often Treacherous Through Weakness Than Through Calculation.”
-Francois De La Rochefoucauld
It is my intuitive belief that most theft of images happens online because it is really, really easy. Indeed, this isn’t the first and it won’t be the last article on the Internet about preventing people from stealing your visual images. The only real way of guaranteeing that no one steals the digital copies of your artwork is to not put it up. This, however, is n
ot necessarily a viable option for those interested in reaching an audience in the information age.
The following are a few simple ways to make it more difficult for others to copy your images.
1) Disable right click on images
Code in commands to disable right click on images or <body oncontextmenu="return false;">
You will circumvent a good portion of casual illegal copying your images.
Pros: Easy, fast to implement
Cons: Doesn’t block other common types of theft.
2) Digital watermarking
Enter this term to any search engine for vendors who can help you acquire these services. They vary from simply imposing a subtle image onto your work once it is copied to embedded code that helps you track usage of your image whenever and wherever it is used.
Pros: You can embed visual trails back to your home website and boost your traffic, helps prevent people from passing off images (once they are stolen) as their own, and relatively fast to implement.
Cons: The software will cost money and take time to implement. The watermarks are superimposed on your images and can detract from their impact.
3) Copy protection software
Type ‘Copy Protection’ into your search engine and numerous software products will turn up for a variety of price points.
Pros: Copy protection software can be quite sophisticated and can dissuade a great majority of the population from coping your images.
Cons: The software will cost money and take time to implement.
4) Adobe Flash
Images in an Adobe Flash slide-show are much harder to copy.
Pros: You maintain quality, Flash is nifty
Cons: Not everyone has Flash on their computer. People can still take screen shots. If you don’t know flash it will cost you money to implement through a designer.
Protecting intellectual property is also a matter of law and a serious one at that. For more information, legal information, please consult with a intellectual property attorney. Most states have pro-bono service organizations for artists. Simply enter in “lawyers for the arts <your state name>” into your search engine and you will be well on your way. For more general information about copyright law I would suggest you review a few more nifty articles about protecting your intellectual property.
With so many choices when it comes to streaming video, what's an arts organization to do?
A few weeks ago, I highlighted some emerging trends in arts marketing for 2011. One of the trends was “changing media consumption”, part of which includes arts organizations streaming performances live, whether to ballparks or online.
So let’s say that your organization is interested in streaming a performance live as it is happening or streaming a pre-recorded performance at a scheduled time. What are your options as far as platforms for streaming that video? And which organizations are out there using these platforms?
YouTube: The Non-option for Live Streaming
YouTube is the big name for online video, but livestreaming on YouTube will only be available for content partners. YouTube has not announced when livestreaming capabilities will go live. Approved by YouTube, content partners are people and companies that post regularly to the site and so that they can monetize their content with ads and rentals, obtain better digital quality for their uploads, and use YouTube’s Insight analytics tools.
You can apply to become a YouTube content partner to gain the above benefits. They have a special program specifically for nonprofits that currently includes arts organizations like Anaheim Ballet, MOMA, and Pilobolus Dance.
So when should you use YouTube? As of now, it’s the most mainstream choice for video, and therefore the easiest platform on which to build a community. YouTube has also streamed major events involving the arts community, like the Guggenheim’s YouTube Play Event. You might use it to post clips of the streaming event after the event is over and to host videos long-term; but right now, don’t depend on YouTube to release streaming capability any time soon.
Brightcove/Ooyala: The Gold Standard
Brightcove is the high-end gold standard for streaming. Many major corporations use it, as well as arts organizations like San Francisco Ballet and the Royal Opera House. It’s best for larger companies with highly valuable and highly demanded content as well as companies who want to fully integrate their streaming efforts with other components of their technology portfolio, via APIs, SDKs and other programming tools.
Ooyala has a similar high-end set up used by companies like TicketMaster and ElectronicArts.
Brightcove and Ooyala are great for larger companies with a lot of resources at their disposal. However, the price may not be affordable for organizations likely to use livestreaming once a year and only intend to stream to computers or existing mobile platforms—as opposed to a projector that would require higher quality video or a customized mobile platform that would require extensive development.
Livestream, Ustream, and Justin.tv: The mainstream for livestreaming
You may be thinking, “Okay, Brightcove sounds great, but my organization is not nearly as big as the Royal Opera House.” The most popular choices for streaming video amongst American arts organizations are livestream.com and ustream.tv. Both platforms offer mobile integration, easy interfaces and most any other feature you would want. Livestream even offers monetization opportunities.
Justin.tv appears to be gaining market share, but fewer arts organizations are on it, and its audience tends to skew younger and more male than the other platforms.
Organizations like Wolf Trap have streamed pre-recorded events on livestream, a necessity when subtitles must be entered. Last summer the organization’s opera company streamed a cabaret performance of two world premiere operas Bastianello by John Musto and Lucrezia by William Bolcom.
Lee Anne Myslewski, Administrative Director, described the opera’s choice to use Livestream. “We chose Livestream because the interface was the most intuitive and it seemed to work the most consistently on all platforms/browsers. (Intuitive is important!) We were also specifically looking for an integrated chat function so that the audience and the artists could interact in real time during the broadcast. The process was smooth – easy for even a non-video person to create. We did have some viewers struggle with the speed of the file and intermittent pauses, but that could have been due to any number of causes - file size, their connection speed, or traffic on the site. If we go forward with the project we’ll likely use them again.”
Increasingly, companies want to monetize online content, and a recent Pew study (good summary here by ReelSEO) shows that people will pay for it. Monetizing content can basically be done in two ways: generating revenue through advertising, or having the consumer directly pay for online content (pay per view), which can be on a one-off or subscription basis.
LiveStream requires $350 a month for their premium service, which includes opportunities for monetization. However, if you want to monetize your content with less financial commitment up front, DaCast is a sensible option.
DaCast describes itself as self-service model. In a way, all streaming services are self-service, but DaCast allows companies to monetize their content in the same self-service way that you can upload a video to YouTube. The only fees that you pay are for bandwidth, with a minimum $5 commitment. (The first 10GB are free, too.) Most excitingly, DaCast has developed a plug-in for Flash which allows users to pay directly on their video screens, rather than clicking through to another page.
The question is: could a paid model be right for your organization? As DaCast CEO Stephane Roulland said, “This is an excellent question.” Aggregated sites like classicaltv.com and Ovation are already monetizing content. Classicaltv uses the pay-per-view model while Ovation uses the ad-based revenue model. The Metropolitan Opera’s Met Player might be one of the one of the only single-organization streaming sites. The key is figuring out if your organization will break even on the fees to secure the rights and the fees to stream.
In response to CAMT's "Social Media, Video Footage and the Law" white paper, Lisa Niedermeyer from Jacob's Pillow Dance Festival contacted us with a related video about fair use as it relates to dance-related materials. As the white paper mentions, fair use can be a nebulous concept as far as what, how, and how much copyrighted material can be legally used. The video is a more detailed discussion of The Dance Heritage Coalition's published statement "Best Practices in Fair Use of Dance-Related Materials". It features curators, archivists, documentary filmmakers, librarians and other collectors of dance-related materials discussing what they currently regard as reasonable application of the Copyright Act's fair use doctrine.
Technology in the Arts has just released a publication reviewing legal issues surrounding using video footage online. (Access the PDF publication here.)
Whether you are in marketing, development, education or operations, chances are that you will encounter some kind of contract or legal issue involving performance footage, either online or offline. This white paper serves as a survey of current industry trends and practices, as well as a guide to those exploring the ever-changing landscape of online media and the intellectual property and union issues associated with it. While nothing can replace the advice of a good lawyer on legal issues, this guide can alert you to potential problems while you are planning online media campaigns involving performance footage.
Do you have a story about issues you've had distributing performance footage online? Please share below.
The world of arts management is changing, as all industries are changing, with the proliferation of technology. Especially with the increasing popularity of online media, we as arts managers have had to reconsider the way we see our performances. Is online video footage merely a vessel for our product? Or is it, in fact, our product? Or, can it also be a means to an end?
Many see social media and its democratization of internet content as the tool that will restore relevance to the arts, which critics claim is no longer present.
In recent weeks, we’ve seen changes in the social media landscape that make the issues surrounding performance footage all the more relevant. Twitter is adding video embedding capability. YouTube will soon be able to handle streaming video for content partners. These are signals of a trend that is already in progress—a movement of online video footage becoming not only accepted, but commonplace. Like it or not, online video is here to stay.
It was for this reason that I assembled a panel of experts on the rise of streaming video, and its interaction with our union relationships to speak at the NAMP Conference this November. It will be an opportunity to talk about the challenges that we face, as an industry, when it comes to video footage.
As an employee of an arts service organization and an arts management student at Carnegie Mellon, I’m in a unique position to examine performance footage in social media. Instead of having a vested interest in what would be best financially for a given organization, I can look at what is best for the arts industry as a whole and where the industry stands on these issues.
Over the past year, I’ve been looking at intellectual property issues as they pertain to performance footage. This research will culminate in an upcoming white paper for the Center for Arts Management and Technology. I’ve talked to unions, I’ve talked to organizations, and I’ve talked to artists. It’s fascinating to listen to their positions and how they perceive “the other side.”
Artists sometimes view online distribution of performance footage as a sort of Pandora’s Box: releasing their performance footage means relinquishing control of it and monetization of the content. They see organizations as trying to take advantage of their skills, or reducing the value of their work. Although they understand that organizations are struggling, they are struggling, too.
Organizations, on the other hand, are struggling with the realities of the economic downturn, as well as a decrease in newspaper circulation and in the general effectiveness of advertising in traditional media. They see new media as a lifeline, and take it on in order to secure their organization’s future. Some perceive that artists don’t equate saving the organization with saving the artform and the artist’s own career. This assumption leaves them puzzled and unsure how to proceed.
Although these positions seem diametrically opposed, both artists and organizations have common interests. In choosing and chatting with my panelists, who come from all different disciplines and affiliations, it seemed like there might be some fundamental conflicts between them. However, during our first conference call, I was amazed at how willing we were to listen and how much we genuinely wanted to understand each other’s viewpoints.
More often than not, I’ve found that we are all striving for the same thing—increased attendance, our own ensured success, and in turn, a bright future for the arts in America—we sometimes just have different ways of going about it.
This morning I had the pleasure of watching Eric Whitacre's latest virtual choir release (see video below). This effort, the composer's second, combined 185 individual singers from 12 countries recorded independently. Whitacre conducted the choir through a YouTube video. The videos were then combined together by producer Scottie Haines in a very familiar formation--the videos look like they are on risers, with Whitacre in the traditional conductor's position.
Whitacre has always been looked on as a sort of "rock star" composer in my peer group (I define them as "20-something music nerds"). My college choir was ecstatic to sing his pieces--they sounded new, modern, but with elements we could connect to both as musicians and listeners. They had cool titles, like Leonardo Dreams of his Flying Machine. (I mean, who writes choral pieces about Leonardo da Vinci's sketchbook?) And, of course, they contained those famous "shimmer" chords that we loved to sing. His "rock star" positioning is evident in his YouTube page. (check out the promotional photo that proclaims Marvel Comic/Criss Angel style "I. AM. ERIC!") Projects like this cement his reputation, and you have to admire him for it. Good music, marketed well.
Why is this project so fascinating? It's new, sure, but seeing the singers' heads, framed by their "natural surroundings" was especially compelling to me--more so than a simple video of a performance, like the YouTube Symphony Orchestra. Digitally created music presented in a digital medium rings true, more so than traditionally created music presented in a digital medium. It's the same reason why I've only been to one Met HD broadcast--I crave that feeling of "genuine-ness".
I've been doing a lot of research lately on video footage of the performing arts and have heard many different views on how video footage (especially streaming of entire performances) will either preserve or destroy the live performing arts industry. This debate exemplifies the inherent friction we sometimes find between the arts and new technologies. (There was a great speech given on this topic by Ben Cameron at the TEDx conference, if you haven't seen it yet.)
But I can't help coming back to my simple love of live performance. Nothing replaces it, in my mind. Maybe I'm atypical of my generation in that respect. Or maybe the fact that I get equally excited about Whitacre's 'Lux Aurumque' YouTube video and the Bach Sinfonia performing Bach's complete motets live in a concert hall shows that I am fundamentally and irrevocably a part of it.
Whitacre has always been looked on as a sort of "rock star" composer in my peer group (I define them as "20-something music nerds"). My college choir was ecstatic to sing his pieces--they sounded new, modern, but with elements we could connect to, and those famous "shimmer" chords that we loved to sing. His "rock star" positioning is evident in his <a href="http://www.youtube.com/user/EricWhitacresVrtlChr">YouTube page</a>. (check out the promotional photo that proclaims Marvel Comic/Criss Angel style "I. AM. ERIC!") Projects like this cement his reputation.
The world of arts management is changing, as all industries are changing, with the proliferation of technology. Especially with the increasing popularity of online media, we as arts managers have had to reconsider the way we see our performances. Is online video footage merely a vessel for our product? Or is it, in fact, our product? Or, can it also be a means to an end?