The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
As audiences gradually begin filling halls once again, orchestras are having to ask the question of what’s next for the newfound digital space. Do they take the risk of funneling resources towards streams on the heels of a devastating fiscal year, or divest and potentially sacrifice a newfound means of reaching their communities through increased accessibility? Contributor Cameron Massey looks to established and emerging examples.
Something can be gained from examining the response of other nations and their arts and cultural sectors to the pandemic. Through this examination, lessons might be learned about how to continue the response in a time of unprecedented change. Within the past year and a half, many of Ireland’s arts organizations have found ways to create works that integrate emerging technology and also explore Irish identity. This research looks at some of those innovations and the public policies that supported them.
After data collection, it is necessary to analyze and visualize the data to tell good stories. This process transforms numbers and descriptions into vivid stories that can be used to prove impact to different stakeholders. This post will look at the best practices for data analysis preparations, quantitative and qualitative data analysis methods, data analysis tools, visualization methods, and data visualization tools.
Nonprofit arts and cultural organizations are designed to serve a community. In the 21st century funding model, they also must find ways to collect the evidence for the impact their work has on their constituents, analyze the data, and effectively tell their stories. The following research provides an understanding of what types of impact can be measured with suggestions on how to measure and visualize findings on a budget.
Fundraisers take note: it is estimated that four to seven billion dollars a year goes unmatched by nonprofit organizations. Eighteen million people around the globe have access to a matching gift program, and it’s been surveyed that one in every three people who donate would actually be willing to donate more if they knew their donation could be matched in the first place. Matching gift programs and volunteer grant programs are more inclusive of corporate employees because the causes that they feel personally motivated to donate to or volunteer with are recognized and rewarded by their employers. The digital marketplace for these opportunities is growing making it easier for nonprofits to find their match.
Have you wanted to learn more about video streaming in the arts but weren’t sure where to start? This list of resources includes examples of video-on-demand (VOD) streaming platforms in the arts, tools for arts organizations considering their own platforms, and news articles covering the sector’s transition to digital.
For arts organizations looking to reach audiences through online content, there are numerous approaches, including posting subscriber-only content to their websites and posting free videos on platforms like YouTube. In the broader entertainment landscape, streaming via services that aggregate content has become a popular way to watch film and television. This article examines the viability of sharing performing arts content on third-party streaming platforms that aggregate content as opposed to single-entity streaming channels.
Customer relationship management (CRM) systems are integral to any arts organization. They allow for the organization to collect data on their patrons in order to create better relationships with them. However, the current pandemic has shown some areas for improvement, specifically in terms of current technology’s relevance. One such area is the intersection of CRM systems and digital giving. Up-to-date and easy-to-use technology can put an organization ahead, but it is going to take a dedicated strategy to ensure progress.
Performing arts organizations are facing unexpected pivots to sharing their content digitally in 2020 due to the Covid-19 pandemic. Many of these organizations are confronting entirely unfamiliar methods of distribution, launching head-first into the vast world of streaming. To embrace the opportunities of such a shift, organizations must consider the benefits and risks of the various methods within the ever-evolving digital landscape.
Cybersecurity has been on more people’s radars because of the recently exposed SolarWinds cyberattack, which impacted customers including the United States government. In this particular case, the breach was able to go undetected for months, indicating that even institutions with the highest levels of security can fall victim. As we begin the new year, arts organizations face a timely opportunity to consider their cybersecurity measures for remote work.
