Marketing

Integrating Social Media Data Into CRM Systems: Using Your CRM To Its Full Potential

Integrating Social Media Data Into CRM Systems: Using Your CRM To Its Full Potential

This white paper explores the importance of integrating social media data into an organization’s CRM to improve Customer Knowledge Management (CKM). By increasing the information collected CRMs can be more effective, leading to greater efficiency and productivity. Learn how arts organizations can gather more data to better understand their customers by integrating social media into a CRM system.

Wading Into Live Streaming with Facebook Live

Wading Into Live Streaming with Facebook Live

Live streaming has become a popular trend for performing arts organizations, and many have turned to Facebook to broadcast their shows. Many organizations may find it beneficial to start their live streaming journey with Facebook Live, continue to use the platform for events that are likely to attract a lot of Facebook users, and invest in higher quality live streaming services as they grow.

New White Paper: Open Data and Data Visualization in Arts Organizations

New White Paper: Open Data and Data Visualization in Arts Organizations

Data collection and communication is an essential tool for effectively managing arts organizations. Data visualization techniques can reveal organizational or industry insights in a manner which is easy for managers to understand and communicate to their stakeholders. Explore sources for open source data, and low cost, high impact data visualization tools in this new white paper.

Nonprofit Technology Conference #18NTC

Nonprofit Technology Conference #18NTC

NTEN's annual conference is always a special treat. Vendors and attendees all focused on making the world a better place while investigating the appropriate role technology plays in that transformation.  With 144 sessions plus keynotes, Birds of a Feather lunch tables, Ignite talks and pre-conference workshops, to say the conference is robust is an understatement.  The following are my main take-away from the conference, but if you are curious for more, be sure to check out their social channels with hashtag #18NTC.

Highlights of 2017 and a mini-preview of what is to come

Highlights of 2017 and a mini-preview of what is to come

2017 took AMT Lab researchers into the worlds of robots, smart cities, augmented reality, bias reducing technologies, digital advocacy, and so much more.  The following offers a highlight and a small preview of what's to come in the 2018.