Recently, museums are utilizing Artificial Intelligence Technology to engage audiences and personalize visitor experiences. Before doing any further research, it is important to understand what the AI technologies are that are used for audience engagement. How are they implemented into museums? And are there any challenges or problems?
The National Comedy Center: The Most Interactive Museum (To Date)
The National Comedy Center is the '“first non-profit institution and national-scale visitors experience dedicated to the art of comedy,” but it does the genre justice appealing to both fans and non-fans (Variety). The museum opened in 2018 and has already been praised as one of the best museum experiences in the country, holding a 5 star ranking on trip advisor.
Image Recognition Technology Use in Museums
VR, Simulcast & Growing Theatre Audiences: Connecting with Remote Theater Audiences through 360-degree Simulcast
Technologically enhanced theatre experiences can extend beyond the use of cutting edge performance light and sound tech. Today’s technology allows theaters to reach audiences outside of their physical space through livestreaming performances in Virtual Reality (VR) with VR being defined as an artificial environment which is experienced through sensory stimuli (such as sights and sounds) provided by a computer and in which one's actions partially determine what happens in the environment. Furthermore, livestreaming, defined as when a person or organization “transmit[s] or receive live video and audio coverage of (an event) over the Internet” is becoming a routine part of standard social network experience. Livestreaming through VR, while still a relatively new concept, may allow the virtual audience watching the livestream to feel much more present at the performance than ever before and therefore a theater’s potential audience engagement opportunities.
Artifical Intelligence and Audience Engagement for the Performing Arts
As time goes on, it’s clear that artificial intelligence will continue to find its place in the arts. Using AI to build connections with audiences, in particular, is an interesting and developing sector of arts and technology. The performing arts are primed for a technology jumpstart and a reassessment of audience engagement tactics. Now, more than ever, the opportunities for the integration of artificial intelligence and audience engagement in the performing arts are ripe for exploration.
Connecting People to Place: How Digital Maps Advance Civic Engagement in the Cultural Sector
In a time where we can build and access a wealth of geographic information through our mobile devices and online, digital tools are being leveraged to make these kinds of civically engaged connections. Digital maps, in particular, have been built to service archival needs as well as transform the public’s interaction with art and archeological sites. By examining how organizations have deployed various digital map technologies in their work, we can also see how these tools have practical value and the potential to more broadly advance the cultural fields.
Case Study II: Digital Engagement and Experience Design
As museums seek to increase engagement in both the physical museum space and across digital platforms, many are striving to create more personalized experiences that differentiate the museum visit and increase engagement with the institution and its collection. These two case studies—the Museum of Old and New Art in Tasmania, Australia, and the Cooper Hewitt Smithsonian Design Museum in New York—are examples of hybrid museums that successfully demonstrate how bridging the physical and virtual in the museum visitor experience can increase the length, breadth and depth of engagement with the institution and its collection.
The Hybrid Museum Experience: Case Studies in Digital Engagement and Experience Design
This is part 1 in a two-part series examining hybrid museums that successfully demonstrate how bridging the physical and virtual in the museum visitor experience can increase the length, breadth and depth of engagement with the institution and its collection. Part 1 explores the Museum of Old and New Art in Tasmania.
Summer Road Trip Series: Barnes Foundation Image Recognition App Increasing Visitor Engagement
A summer long weekend in Philadelphia is inspiring by the many art experiences the city has to offer. Of the museums I visited I was most impressed by both the collection and quality of experience at the Barnes Foundation. The museum has a noteworthy collection of impressionist, post-impressionist, and early modernist artwork, which includes the world’s largest holdings of paintings by Renoir and Cézanne.
Summer Road Trip Series - BreckCreate's WAVE Festival: Breckenridge, Co
The Future of AI and Audience Engagement in the Arts
NY Live Arts hosted the Arts + AI Symposium, Saturday May 11, 2019. The Symposium was part of Live Arts, their annual humanities festival of arts and ideas. The 2019 Festival AI: Are You Brave Enough for The Brave New World? pondered a future with artificial intelligence, a technology that promises to revolutionize human existence. The festival headliner was a performance by discrete figures. Other activities included a hacking camp for teens and panel discussion on the Future of Work.
The Art + AI Symposium offered the sold-out crowd a speed dating style share-out from panel participants. As the manager in the group, I provided a perspective on AI focusing on how institutions will begin connecting the art to the audience using emerging technologies. The following article provides a summary of the frameworks and solutions I presented.
How The Arts Are Harnessing the Power of Artificial Intelligence
Artificial intelligence continues to make its way into the main stream and into multiple industry sectors. The arts are no exception. Over the past few years we have begun to see a wave of organizations use artificial intelligence as a method to both enhance the audience experience and generate new creative expression.
Digital Engagement Strategies for the 21st Century Museum
Shifting audience interests towards interactive and shareable experiences has led many museums to explore the potential of digital engagement tools. Given the costs and changes typically required for successful digital integration, museum staff must first ask themselves why their institution should consider investing in emerging technologies and what they hope to achieve from such an investment.
Playing with Reality in the Performing Arts: AR, VR, and MR
Immersive Experiences (AR, VR, and mixed reality) are emerging in the performing arts world. Let’s take a close look to gain a better understanding of the reasons why performing arts organizations implement these kinds of technology and discover whether it was worth the investment at this time in the technology’s development.
Consumers Spent Big This Holiday Season - What and How Did They Buy, and What May Capture Their Attention Next?
There are a lot of options for how people may choose to allocate their time, attention, and financial resources. To an extent there is competition in the cultural sector between museums, theaters, and other similar organizations, but external options, such as other forms of entertainment or educational technology, present a plethora of choices for the consumer. With that in mind, as we start the year let’s take a brief scan of what was hot in the tech world through the 2018 holiday season, and what appears to be on the horizon.
4 Ways to Increase Accessibility for Low-Vision and Blind Patrons in Art Museums
Technical innovations are increasing opportunities for patrons who have low or no vision to engage with the arts. There are four dominant approaches for serving these members of the community: seeing through touch tours, beacon technology, audio description, and applications on personal devices.
Image credit: National Park Service
Artificial Intelligence In Museums: Chatbots, Social Analytics, and More!
Artificial Intelligence is opening up a new world of possibilities for arts organizations in terms of programmatic offerings, guest services, and management. A recent convening of the American Alliance of Museums, hosted by the Perez Art Museum Miami, and sponsored by The Knight Foundation and Alley Interactive, brought together museum professionals, technologists, and futurists to discuss how AI is, and can be used in museums.
Informing Education and Engagement through Audience Preferences for Social Mobile Technology
Requiem For a Stream: Who's Listening to Classical Music
This is the first of a series on orchestras streaming their performances. This installment centers around the audience. Orchestras have done a lot of research on who their audience is, and there is a lot of data on who streams music. This article talks through both sets of observations and find the overlap between the two.
Camera Precision: How ARTMYN Leverages Digitization for Engagement
Cataloging is one of the most labor intensive responsibilities for collections management, requiring the expertise of many art-specialists. It typically is also the most encountered feature of a collection, especially when the actual object is restricted with respect to: preservation, accessibility, and engagement. Digitizing collections challenges traditional paradigms for audience interaction, and one private organization leading the progression is ARTMYN.