Artificial Intelligence, Social Media, Surveys
Samantha Sonnet
What Are Museum Professionals Saying About ...

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

What Are Museum Professionals Saying About Generative AI for Marketing?
entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban

Independent Film

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A Path for Greater Diversity in Film Festivals

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A Path for Greater Diversity in Film Festivals

Film festivals are an essential part of the movie industry, as they provide opportunities for creators to garner recognition and to secure distribution for their films. However, there is a lack of racial representation and inclusion in the entertainment industry that prevents filmmakers of color from having the same opportunities as their White counterparts.

This study analyzes the current state of diversity and inclusion of Black, Indigenous, (and) People of Color within film festivals in Europe, the United States, and Canada. Assumptions behind the research are that with meaningful change implemented to increase racial diversity in festivals’ programming staff there will be a selection of more diverse film directors. This report consists of parts:

  1. Interviews focused on filmmakers and film festival programmers. These are used to reveal common trends from personal experiences regarding diversity within film festivals

  2. Analysis of a survey of film festival attendees conducted to understand their perceptions of diversity and inclusion in festivals’ lineup and programming staff

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Democratizing Independent Film distribution

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From Here to Awesome I know that this festival has been around for a little over a year, but I still find myself visiting their homepage.

From Here to Awesome is presenting a new method of movie distribution that relies upon online viewer votes to decide which movies will be distributed.  The festival has no submission fees, the filmmakers retain all rights to their film and filmmakers make money directly.  This film festival is bypassing a lot of the industry gatekeepers to help distribute films that audiences want to see by using a simple online social platform.

I think that it is a really amazing way for independent filmmakers to get instant feedback from their audiences as well as to talk about some of the advances in the field that are creating higher production levels on lower budgets.

Filmmaker Fritz Donnelly, creator of the movie "To the Hills 2," describes the current state of the film making industry and points out many of the problems inherent in the system on From Here to Awesome's Festival Blog.  The Q&A session focuses on the possible technological utopia of film making and distribution of the future, and the hope that it brings.

This festival seems to have been a great success, considering that by July 26th, the festival's 22 selected showcase films will be available online on Amazon, Vudu, Netflix, IndieFlix.com, Hereticfilms.com, Hulu, Joost, Cacchi, and Vuze.  Recent theatrical screenings have also taken place in San Francisco, Boston, and London, as well as over 25 guerrilla drive-in screening events.

I can see that the future of independent and documentary film distribution will have the tendancy to become more democratized as festivals like From Here to Awesome create more of an online marketplace, and the costs of quality production start to come down.  The prices of cameras and editing software are reaching a point where they are accessable to more and more people with a story to tell.