DIY Pop

Viewpoints: A New Photo App Centered on the Style of Artist David Datuna

In 2008, Damien Hirst took a decision that raised many eyebrows and caused others to furrow. He bypassed his gallery (Gagosian), and took his works directly to auction at Sotheby’s. While Hirst’s move was as audacious as a shark in formaldehyde, his motivations were probably (mostly) monetary and sensationalistic. Yet the desire to bypass the selectivity of galleries and create awareness or a market for their art is not unique to artists such as Hirst. But while he resorted to a giant of an auction house, artists today can use something as small as an app.