We are surrounded by data, making it difficult to figure out where to begin, let alone how to analyze or use the information. Sparkwise is one of many data visualization tools allowing users to build dashboards, but was actually designed with nonprofit organizations in mind. The free web-based system is particularly useful for low-budget organizations or those just beginning to apply data analytics. Click here to read the full review.
Visualizing Data with Sparkwise
We are surrounded by data, making it difficult to figure out where to begin, let alone how to analyze or use the information. Sparkwise is one of many data visualization tools allowing users to build dashboards, but was actually designed with nonprofit organizations in mind. The free web-based system is particularly useful for low-budget organizations or those just beginning to apply data analytics.
Enhance Social Media Campaigns with Keyhole's Real-Time Tracking
AMT Lab contributor Kristen Sorek West explores the social media analytics platform Keyhole and its real-time data tracking services. The social media listening tool collects Facebook, Twitter and Instagram activity information in one location, giving users the ability to perform targeted searches on users and content across channels. Click here to read the full review.
Enhance Social Media Campaigns with Keyhole's Real-Time Tracking
AMT Lab contributor Kristen Sorek West explores the social media analytics platform Keyhole and its real-time data tracking services. The social media listening tool collects Facebook, Twitter and Instagram activity information in one location, giving users the ability to perform targeted searches on users and content across channels. Click here to read the full review.
New Review Now Available: Reddit
AMT Lab Contributor Claire Young reviews Reddit, the "front page of the internet," and offers some ideas about how arts organization might use this popular tool to reach new audiences and promote their institutions. Read the full review here.
Reddit: A Guide for the Arts
Reddit has particular promise as part of a digital strategy. The subreddit system, in effect, encourages users to self-segment themselves into target markets. This creates opportunities for organizations to connect with very specific audiences. Unlike the shock-and-awe blitzkrieg characteristic of billboard or TV ads, Reddit posts can target narrowly, an offering completely different from Facebook or Twitter outside of paying for sponsored posts.
Google Cardboard: Virtual Reality for the Rest of Us
Universal access to Virtual Reality (VR) technology is on the horizon. Rapid developments in advanced VR technology coming from companies such as Oculus Rift and Google have piqued the interest of entrepreneurs in many sectors. Through VR, people can now experience concerts, roller coasters, and even test-drive cars from the comfort of their homes. Savvy arts managers should pay close attention to this technology. Audience engagement could very well shift from filling seats to wearing headsets within the next decade. Read the full product review here.
Google Cardboard: Virtual Reality for the Rest of Us
Universal access to Virtual Reality (VR) technology is on the horizon. Rapid developments in advanced VR technology coming from companies such as Oculus Rift and Google have piqued the interest of entrepreneurs in many sectors. Through VR, people can now experience concerts, roller coasters, and even test-drive cars from the comfort of their homes. Savvy arts managers should pay close attention to this technology. Audience engagement could very well shift from filling seats to wearing headsets within the next decade.
New Product Review Available: NO AD
AMT Lab correspondent Aoni Wang shares her impressions of the app, NO AD, the new app that replaces advertisements in the NYC subway system with street art. Read her full review here and please share your comments or experiences in the comments!
NO AD: Street art in the subway
A recent Endgadget article highlights an artistic solution to getting the advertisements out of your way - an app called “NO AD” which digitally replaces advertisements with street art. Intrigued by the concept, and already planning to visit the Big Apple, I seized this opportunity to try it out and share my hands-on impressions.