“We Are More Often Treacherous Through Weakness Than Through Calculation.” -Francois De La Rochefoucauld
It is my intuitive belief that most theft of images happens online because it is really, really easy. Indeed, this isn’t the first and it won’t be the last article on the Internet about preventing people from stealing your visual images. The only real way of guaranteeing that no one steals the digital copies of your artwork is to not put it up. This, however, is n
ot necessarily a viable option for those interested in reaching an audience in the information age.
The following are a few simple ways to make it more difficult for others to copy your images.
1) Disable right click on images Code in commands to disable right click on images or <body oncontextmenu="return false;"> You will circumvent a good portion of casual illegal copying your images.
Pros: Easy, fast to implement Cons: Doesn’t block other common types of theft.
2) Digital watermarking Enter this term to any search engine for vendors who can help you acquire these services. They vary from simply imposing a subtle image onto your work once it is copied to embedded code that helps you track usage of your image whenever and wherever it is used.
Pros: You can embed visual trails back to your home website and boost your traffic, helps prevent people from passing off images (once they are stolen) as their own, and relatively fast to implement. Cons: The software will cost money and take time to implement. The watermarks are superimposed on your images and can detract from their impact.
3) Copy protection software Type ‘Copy Protection’ into your search engine and numerous software products will turn up for a variety of price points.
Pros: Copy protection software can be quite sophisticated and can dissuade a great majority of the population from coping your images. Cons: The software will cost money and take time to implement.
4) Adobe Flash Images in an Adobe Flash slide-show are much harder to copy.
Pros: You maintain quality, Flash is nifty Cons: Not everyone has Flash on their computer. People can still take screen shots. If you don’t know flash it will cost you money to implement through a designer.
Protecting intellectual property is also a matter of law and a serious one at that. For more information, legal information, please consult with a intellectual property attorney. Most states have pro-bono service organizations for artists. Simply enter in “lawyers for the arts <your state name>” into your search engine and you will be well on your way. For more general information about copyright law I would suggest you review a few more nifty articles about protecting your intellectual property.
(Photo: CC by Horia Varlan)
The last part of our series concerns making management decisions based on data. Once you have the data, what do you do with it? As we come up with more sophisticated methods to track social media sentiment and reach, it becomes possible to track more accurately how people are responding to social media. This is especially important because social media can be a valuable part of your market research. It is like a 24-hour focus group, answering many of the questions you may have about your audience as well as the questions you didn’t think to ask.
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Connie Chin is General Manager of Jacob’s Pillow, an international dance festival, school, archives, community programs, and National Historic Landmark, which recently was awarded the 2010 National Medal of Arts. At the Pillow, Connie’s special projects have included Virtual Pillow, the Nonprofit Finance Fund's Leading for the Future initiative funded by the Doris Duke Charitable Foundation, and the Wallace Foundation’s Leadership and Excellence in Arts Participation initiative. She has consulted as a Peer Advisor for the Massachusetts Cultural Council, and served on grants panels in Connecticut and Westchester. Prior to the Pillow, she was in brand management at Kraft and Ocean Spray; and has also worked at the San Francisco Ethnic Dance Festival and New York Foundation for the Arts. As a dancer she has performed with Bill T. Jones, Jawole Willa Jo Zollar, Muna Tseng, Sincha Hong, Ze'eva Cohen, and others. Connie holds a B.A. from Harvard College and an M.B.A from Yale School of Management.
Lisa Niedermeyer is an independent consultant currently managing digital projects for Jacob's Pillow, home to America's longest running international dance festival. Lisa also serves on the advisory board of Movement Media, a NYC-based organization that empowers dance artists as curators, creators, and strategists of media. Past project highlights include working with the online marketing team at Soundwalk, an international media firm specializing in sound art and iPhone audio tours, as well as collaborating with Jane Comfort and Company (with whom she performed for 7 years) as digital content director for the company's 30th anniversary rebuild of their website.
Mobilizing the Arts - Engaging Audiences Through the Mobile WebThursday, March 31, 2011
2:00pm - 3:30pm Eastern
Making the arts a more participatory experience is an exciting idea being developed by many arts organizations across the globe. Visitors to some institutions can now digitally tag artwork with their own unique descriptions or add photos of themselves to a community Flickr pool. Taking the role of participation even further, some organizations are turning to 
Our friends at 
Earlier this year, the